SPS 216: Growing Your Marketing Agency Using A Book with Erik Huberman

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Chandler Bolt, Founder of selfpublishing.com

Courses, How To Publish A Book, Self Publishing, Business, Books, Arts, How To Write A Book, Education, Book Marketing, Traditional Publishing, Book Publishing

4.8 • 651 Ratings

🗓️ 28 June 2023

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

Should you use a book to grow your agency or service based business? Today I'm joined by Erik Huberman...author of The Hawke Method and CEO of Hawke Media. We talk about writing a book that grows your business and a whole lot more: -Why Erik decided to write a book as a marketing agency owner -How Erik spoke the draft of his book in about 10 hours (behind the scenes of the process) -The actual value of a book for an agency owner (it’s not what you think) -The 3 Principles of Mark...

Transcript

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0:00.0	Welcome to the Self Publishing School podcast. This is the podcast to listen to if you're an
0:07.7	aspiring writer or an author who wants to be more successful. On this show, you'll learn how to
0:13.1	write and launch a book successfully, all from the top authors and people just like you
0:17.8	who are doing it at the highest level. I'm your host, Chandler Bolt, the founder
0:22.0	of self-publishing school, the author of the book called Published and the CEO of Selfpublishing.com.
0:28.9	For free training on how to publish a book that sells 10,000 copies, go to selfpublishing.com
0:34.5	forward slash free training.
0:43.2	Hey, Chandler Bolt here and joining me today is Eric Huberman.
0:49.9	Eric is CEO and founder of Hawk Media, which launched in 2014, now valued at over $150 million.
0:51.1	Hawk is the fastest growing marketing consultancy agency in the United States.
0:56.0	He's also the author of his new book, check it out, The Hawk Method.
1:01.3	If you're watching on the YouTube channel right now, you're seeing it.
1:04.8	If not, just go look it up on Amazon, the Hawk Method.
1:08.5	And Eric has experience growing, founding multiple e-commerce companies. He's got
1:14.6	Hogg Ventures. He's doing a bunch of acquisitions in the marketing agency space. Just a lot of
1:20.2	really, really cool stuff going on on his belt. Built an interesting agency and then now a book
1:25.6	to kind of talk about that process and that method. So we'll unpack a
1:29.8	couple things here. Should you write a book to grow your marketing agency? If you have a marketing
1:33.7	agency, does that make sense? Does it not? How can you use the Hawk method to sell more copies
1:40.4	of your book? A bunch of stuff like that. We got a lot to get into. Eric, great to have
1:44.8	here. Yeah, no, of course. Thanks for coming. Or thanks for having me. Thanks for coming.
1:49.7	So talk to you about, I mean, why write this book? And maybe in the mind of an agency owner.
	...

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