SPS 199: Ten Ways to Sell Books Through Media Appearances with Steve Harrison

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Chandler Bolt, Founder of selfpublishing.com

Courses, How To Publish A Book, Self Publishing, Business, Books, Arts, How To Write A Book, Education, Book Marketing, Traditional Publishing, Book Publishing

4.8 • 651 Ratings

🗓️ 1 March 2023

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

Join me for this episode with Steve Harrison, the man behind the launches of Chicken Soup For The Soul and Rich Dad Poor Dad, as we discuss book launch strategies. Steve is also the creator of the National Publicity Summit. In this interview, we delve into the power of media and publicity for promoting your book, and cover topics like lead times for different publications, creating a "hook" to get a yes from the media, making your book "mediagenic", and building your "Fabulous Fifty" list of ...

Transcript

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0:00.0	Welcome to the Self Publishing School podcast. This is the podcast to listen to if you're an
0:07.7	aspiring writer or an author who wants to be more successful. On this show, you'll learn how to
0:13.1	write and launch a book successfully, all from the top authors and people just like you
0:17.8	who are doing it at the highest level. I'm your host, Chandler Bolt, the founder
0:22.0	of self-publishing school, the author of the book called Published and the CEO of
0:27.5	Selfpublishing.com. For free training on how to publish a book that sells 10,000 copies,
0:32.1	go to selfpublishing.com forward slash free training.
0:38.4	Hey, Chandler Bolt here and joining me today is Steve Harrison.
0:42.8	Steve is a co-founder of author success and the National Publicity Summit.
0:47.9	His company has helped launch books.
0:50.5	Maybe you've heard of them, a couple of smash hits as well as a bunch of other books.
0:54.7	Chicken Soup for the Soul and Rich Dad, Poor Dad. If you like the book, Rich Dad, Poor Dad,
0:59.7	check out that interview on this podcast with Robert Kiyosaki.
1:04.7	Steve and his brother Bill have been in business together for more than 35 years and have helped
1:09.2	15,000 nonfiction authors write, publish, and or
1:14.1	promote their books.
1:16.5	Today we're going to talk about 10 ways to sell books through media appearances and maybe
1:22.6	even more than 10 ways.
1:24.3	We'll see as we get going here.
1:26.1	So I'm super excited for this. Steve, welcome. Great to have you here.
1:29.6	Oh, great to be here. Yeah, so I guess first things first, why books? And how did you start working with
1:35.7	authors? You know, I was in college. I was a sophomore. I was dating this girl for 10 weeks,
	...

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