SPS 128: How I Sold 1,000,000+ Copies Of My Book Through An Informercial with Anthony Morrison

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Chandler Bolt, Founder of selfpublishing.com

Courses, How To Publish A Book, Self Publishing, Business, Books, Arts, How To Write A Book, Education, Book Marketing, Traditional Publishing, Book Publishing

4.8 • 651 Ratings

🗓️ 20 October 2021

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Hold on tight, folks, because this episode with Anthony Morrison is going to blow your mind! Now, we know what you might be thinking: "Infomercials? That's not for me!" But trust us when we say this episode is jam-packed with invaluable insights that go far beyond infomercials alone. Anthony spills the beans on the secrets to running a wildly successful infomercial, while also dropping some major knowledge bombs that will revolutionize the way you sell your book. So, before you dismiss it, le...

Transcript

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0:00.0	Welcome to the Self Publishing School podcast. This is the podcast to listen to if you're an
0:07.7	aspiring writer or an author who wants to be more successful. On this show, you'll learn how to
0:13.1	write and launch a book successfully, all from the top authors and people just like you
0:17.8	who are doing it at the highest level. I'm your host, Chandler Bolt, the founder
0:22.0	of self-publishing school, the author of the book called Published and the CEO of self-publishing.com.
0:29.0	For free training on how to publish a book that sells 10,000 copies, go to self-publishing.com
0:34.5	forward slash free training.
0:40.2	Hey, Chandler Bolt here and joining me today is Anthony Morrison.
0:44.3	Anthony is an American entrepreneur and a self-help author.
0:47.3	He's known for his television infomercial series, at least maybe in the book world.
0:51.0	Maybe you've seen that.
0:52.2	He's known for a bunch of things, a bunch of successful online businesses, webinar, software, all that stuff. But he's got an
0:58.7	infomercial series with Mark Victor Hansen that's been running since 2009. He's written
1:03.1	multiple books, including a book called The Hidden Millionaire, 12 Principles to Uncovering
1:08.3	the Entrepreneur in You. He sold over a million copies of some of his
1:12.9	books. So we're going to unpack that today. So we're going to talk a little bit about, I mean,
1:16.9	I think we've only maybe talked about infomercials one other time. And that was Dean Graziosi.
1:22.6	And but even just the concept of turning your book into a TV series or kind of video content
1:31.0	and using that kind of other outside the box ways to market and sell books.
1:35.3	So that's what we're going to be talking about.
1:37.0	Anthony, great to have you here.
1:38.8	Hey, man.
	...

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