SPS 120: Building An Email List, The Long Game & Becoming A Full Time Author with Dorie Clark (Behind The Scenes On My Next Book Launch)

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Chandler Bolt, Founder of selfpublishing.com

Courses, How To Publish A Book, Self Publishing, Business, Books, Arts, How To Write A Book, Education, Book Marketing, Traditional Publishing, Book Publishing

4.8 • 651 Ratings

🗓️ 25 August 2021

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

What does it take to play the long game as an author? Why is it crucial to continue marketing your book long after its release? And what common mistake do most authors make when it comes to their marketing strategy? Today, I am thrilled to have my friend Dorie Clark join me for an engaging discussion on these very topics. Dorie, author of the highly anticipated book "The Long Game," shares her valuable insights with us. During our conversation, we cover a wide range of fascinating subjects, i...

Transcript

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0:00.0	Welcome to the Self Publishing School podcast. This is the podcast to listen to if you're an
0:07.7	aspiring writer or an author who wants to be more successful. On this show, you'll learn how to
0:13.1	write and launch a book successfully, all from the top authors and people just like you
0:17.8	who are doing it at the highest level. I'm your host, Chandler Bolt,
0:21.7	the founder of self-publishing school, the author of the book called Published and the CEO of
0:27.5	Selfpublishing.com. For free training on how to publish a book that sells 10,000 copies,
0:32.1	go to selfpublishing.com forward slash free training.
0:47.1	Hey, Chandler-Vole here and joining me today is my friend Dory Clark.
0:50.8	Dory is, she's the author of multiple books.
0:55.4	She's got her upcoming book, The Long Game, which we'll be talking about today.
1:01.3	She's got a book called Reinventing You. She's got a book called Stand Out, which was named the number one leadership book of 2015 by Inc. Magazine. She's got another book called Entrepreneurial
1:07.3	You, which was named one of the top 10 business books of the year by Forbes. She's an
1:13.2	author. She's an educator. You may be subscribed to her email list. She's been a longtime friend and
1:20.0	supporter of self-publishing school. We've helped a bunch of folks in her community write and
1:25.0	publish books. And so today we're going to be talking about kind of a behind the scenes of her upcoming book.
1:32.9	I also want to talk about building kind of an author brand, becoming a full-time author.
1:38.2	Obviously, it's something we talk about a lot.
1:39.6	And I think Dory just embodies that and building an email list.
1:43.5	She's done an amazing job of doing that.
1:46.1	So I'm going to ask some questions around that as well. Dory, welcome. Hey, Chandler, so great to be
1:51.5	talking with you. So hey, why are books such a huge part of your brand and a huge part of your
1:58.2	business? Well, I am a big fan of books for a lot of reasons.
	...

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