SPS 116: What I Learned Launching The Most Successful Books Of The Last Decade with Daniel Decker

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Chandler Bolt, Founder of selfpublishing.com

Courses, How To Publish A Book, Self Publishing, Business, Books, Arts, How To Write A Book, Education, Book Marketing, Traditional Publishing, Book Publishing

4.8 • 651 Ratings

🗓️ 28 July 2021

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

Are you curious about the key factors behind the most successful book launches of all time? In today's exciting interview, I sit down with Daniel Decker, a seasoned expert who has orchestrated numerous highly successful book launches. Get ready for a fast-paced discussion packed with valuable insights, including: Daniel's journey of building a book brand alongside Jon Gordon, resulting in an impressive 5 million+ copies soldDiscovering the actual number of copies required to achieve bestselle...

Transcript

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0:00.0	Welcome to the Self Publishing School podcast. This is the podcast to listen to if you're an
0:07.7	aspiring writer or an author who wants to be more successful. On this show, you'll learn how to
0:13.1	write and launch a book successfully, all from the top authors and people just like you
0:17.8	who are doing it at the highest level. I'm your host, Chandler Bolt, the founder
0:22.0	of self-publishing school, the author of the book called Published and the CEO of Selfpublishing.com.
0:29.0	For free training on how to publish a book that sells 10,000 copies, go to selfpublishing.com
0:34.5	forward slash free training.
0:44.3	Hey, Chandler Bolt here and joining me today as my good friend Daniel Decker.
0:50.5	Daniel is a marketing strategist and the secret weapon behind some of the biggest book launches of the last couple of decades. These are my words, not his. But he's a behind the
0:56.2	scenes guy that's just, I mean, unbelievable when it comes to selling books, when it comes to
1:01.1	launching books, kind of the hired gun. He's launched books for John Gordon, Tony Robbins, Michael
1:06.0	Hyatt, Lewis Howes, Irwin McManus, Pat Flynn, a whole lot more people. Daniel and I've known
1:11.9	each other for years. And I'm pretty sure Daniel is, and I think we got a way back episode on
1:18.0	this, but it's the first person that taught me the concept of a launch team and like how to use
1:22.7	launch teams to sell books. So just like really cutting edge pioneer when it comes to all things,
1:27.4	book marketing launches and all that stuff. So what like really cutting edge pioneer when it comes to all things, book marketing
1:28.1	launches and all that stuff. So what we want to talk about today are kind of from his eyes,
1:33.2	what he's seen that the most successful book launches have in common and how you can kind of use
1:38.7	these fundamental principles to have a more successful launch and to sell more books. So Daniel, great to have you here.
1:45.6	Hey, I'm excited to be here, Chandler. Thank you. Appreciate us to end words.
1:50.3	When I love to stay, if you're watching this on the YouTube channel, the stay positive shirt,
1:54.5	and I think we've got the book in the background. This is a book that he co-authored with John Gordon,
	...

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