SPS 073: Build Your Personal Brand (And Double Your Business) Using A Book with Chris Ducker

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Chandler Bolt, Founder of selfpublishing.com

Courses, How To Publish A Book, Self Publishing, Business, Books, Arts, How To Write A Book, Education, Book Marketing, Traditional Publishing, Book Publishing

4.8 • 651 Ratings

🗓️ 30 September 2020

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today, joining me is Chris Ducker, who is a keynote speaker and author of two books. His first book, Virtual Freedom, he had traditionally published, his second book, the Rise of the Youpreneur, is self-published. He is known as a Virtual CEO and regarded as an authority on virtual staffing and personal outsourcing. Chris is here to talk about using a book to build your personal brand and your business. “For me, I believe that a book is one of the easiest and most important expert positioning...

Transcript

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0:00.0	Welcome to the Self Publishing School podcast. This is the podcast to listen to if you're an
0:07.7	aspiring writer or an author who wants to be more successful. On this show, you'll learn how to
0:13.1	write and launch a book successfully, all from the top authors and people just like you
0:17.8	who are doing it at the highest level. I'm your host, Chandler Bolt, the founder of self-publishing school, the author of the book
0:24.7	called Published and the CEO of Selfpublishing.com.
0:29.0	For free training on how to publish a book that sells 10,000 copies, go to selfpublishing.com
0:34.5	forward slash free training.
0:38.2	Hey, Chandler Bolt here and joining me today is Chris Ducker.
0:43.3	Chris Ducker is a serial entrepreneur, keynote speaker, and author of two bestselling books.
0:47.9	We got his first book traditionally published called Virtual Freedom and second book,
0:57.5	self-published called The Rise of the Eupreneur.
1:03.2	He's known as the virtual CEO and regarded as the number one authority on the subject of virtual staffing and personal outsourcing. You may have heard of his company, virtual staff finder.
1:09.1	Today we're going to be talking about using a book to build your
1:11.3	personal brand. We'll talk a little bit traditional versus self-publishing, obviously since he has
1:15.3	experience in both and using a book to grow a business because he's really, really, really good
1:20.8	at that. So Chris, welcome. Great to have you. Yes, it's fantastic to be here, sir. So, hey, I want to start, like,
1:30.1	you know, obviously we've had a conversation before, which some people may have seen,
1:33.3	not a ton of people have probably seen it because this was way back, I think,
1:37.2	2015 is part of when I did the self-publishing success summit. So I was digging up and like,
1:41.9	I had all these past notes and all this stuff, but I want to
1:44.7	recap some of those things. So but then really build on that. So why'd you write your first book?
1:51.0	And then why'd you write your second book? And how do you see these books kind of fitting into
	...

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