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Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

SPS 068: Using Publicity & Speaking To Sell More Books & Grow Your Business with Sloane Ketchum

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Chandler Bolt, Founder of selfpublishing.com

Courses, How To Publish A Book, Self Publishing, Business, Books, Arts, How To Write A Book, Education, Book Marketing, Traditional Publishing, Book Publishing

4.8651 Ratings

🗓️ 26 August 2020

⏱️ 42 minutes

🧾️ Download transcript

Summary

In this episode, I'm thrilled to have Sloan Ketchum, one of our esteemed SPS coaches, joining us. Sloan is spearheading our brand new program, "PR and Speaking for New Authors." With a wealth of experience under her belt, including over 50 podcast interviews, speaking engagements on various stages, and a thriving income from speaking engagements, Sloan is the perfect guide to help authors navigate the world of speaking gigs. PR and speaking engagements require a systematic approach. Sloan adv...

Transcript

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0:00.0

Welcome to the Self Publishing School podcast. This is the podcast to listen to if you're an

0:07.7

aspiring writer or an author who wants to be more successful. On this show, you'll learn how to

0:13.1

write and launch a book successfully, all from the top authors and people just like you

0:17.8

who are doing it at the highest level. I'm your host, Chandler Bolt, the founder

0:22.0

of self-publishing school, the author of the book called Published and the CEO of

0:27.5

Selfpublishing.com. For free training on how to publish a book that sells 10,000 copies,

0:32.5

go to self-publishing.com forward slash free training.

0:38.4

Hey, Chandler Bolt here and joining me today is Sloan Ketchum.

0:42.4

Sloan is one of our coaches here at SPS who's been leading our new program.

0:46.3

It's called PRN Speaking for Authors.

0:48.6

She's been a guest on over 50 podcasts.

0:51.6

She's spoken on stages with over 3,000 people, generated 50 grand in revenue from one stage.

0:57.3

All kinds of PR and speaking wins. So a lot of the stuff that she's teaching, she has done this

1:03.5

and she has seen this done at self-publishing school at a really, really high level.

1:07.9

She's doing amazing work with our PRN speaking for author students. She's also

1:11.8

the author of a book called Beautiful Girl You Can Do Hard Things, which I just love that title

1:17.6

and that tagline. She's coached over 150 SPS students and almost 2,000 hours spent coaching

1:25.8

our students, and a lot of which in this in this area so I'm very excited

1:30.9

for this interview and kind of we're going to be talking about publicity PR whatever you want to call

1:35.9

it we're going to talk about publicity and speaking and using that specifically to sell more books

1:41.0

to grow your business and all those, and kind of a lot of lessons

1:45.6

that she's learned. So what should you do? What shouldn't you do? What are the things that most

...

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