SPS 050: How To Land Sports Teams & Corporate Consulting Clients From A Book with Jon Gordon (Lessons Learned From 20 Books & 2M+ copies sold)

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Chandler Bolt, Founder of selfpublishing.com

Courses, How To Publish A Book, Self Publishing, Business, Books, Arts, How To Write A Book, Education, Book Marketing, Traditional Publishing, Book Publishing

4.8 • 651 Ratings

🗓️ 22 April 2020

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

Join us as we welcome Jon Gordon, a renowned author, speaker, and consultant with an impressive portfolio of clients, including the Los Angeles Dodgers, Miami Heat, and Publix. In this episode, Jon shares his experiences and strategies for using books as a powerful tool for marketing and attracting clients to businesses. Don't miss this episode as Jon Gordon shares invaluable insights on using a book to attract clients and elevate your business. Gain inspiration and practical advice for lever...

Transcript

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0:00.0	Welcome to the Self Publishing School podcast. This is the podcast to listen to if you're an
0:07.7	aspiring writer or an author who wants to be more successful. On this show, you'll learn how to
0:13.1	write and launch a book successfully, all from the top authors and people just like you
0:17.8	who are doing it at the highest level. I'm your host, Chandler-Volt,
0:21.7	the founder of self-publishing school, the author of the book called Published and the CEO of
0:27.5	Self-Publishing.com. For free training on how to publish a book that sells 10,000 copies,
0:32.1	go to self-publishing.com forward slash free training.
0:41.8	Check, check, check. Check one, two. A one, two.
0:45.1	Test one, two, three. Okay, good. Yes, sir. Good to go. All right.
0:52.3	Hey, Chandler Bolt here. And joining me today is John Gordon. John's the author of 20 books.
0:56.3	That's right. 20 books. Crazy. And I've actually got a few of them right here. You can see I've got the power of positive leadership. I've got the energy bus,
1:03.0	and I've got the coffee bean. I've read all of them. They're all great. And he's written 17 more
1:07.8	besides that. But yeah, so John, he's an author speaker and a consultant
1:12.2	whose clients include Los Angeles Dodgers, Miami Heat, Publix, and my personal favorite,
1:18.7	the Clemson Tigers. If you know me well, you know I'm a huge Clemson fan. Go Tigers.
1:23.4	We're definitely going to, yeah, go Tigers. I've been, I take my dad to a bunch of games and I've been to every playoff game for the last few years. And I'm big fan. You can see the, uh, the sport in the most, uh, the most recent mug here. Um, but so we'll definitely get into some of that later in the interview. But John's obviously, he's used books, um, to grow his business. And obviously doing 20 books, he's learned
1:45.8	a lot about marketing. So I want to kind of cut this interview into two parts. We'll talk about
1:49.3	the marketing piece on the front half. And then obviously books have been a huge driver for
1:53.7	big clients and business. So we'll kind of talk about that on the back half. But John,
1:58.4	welcome to the show. Great to have you year. Channel, great to be with you.
2:02.2	Well, hey, so let's start with this. So, you know, obviously, you're 20 books in, but if you can
2:06.6	remember it, I'd love for you to go back to your first book and what spurred the motivation to write
	...

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