SPS 042: Writing Words That Sell Your Books with Ray Edwards

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Chandler Bolt, Founder of selfpublishing.com

Courses, How To Publish A Book, Self Publishing, Business, Books, Arts, How To Write A Book, Education, Book Marketing, Traditional Publishing, Book Publishing

4.8 • 651 Ratings

🗓️ 13 February 2018

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, we dive into the fascinating world of copywriting with bestselling author and communication strategist, Ray Edwards. Ray believes that writing a book is no different from copywriting or crafting a sales letter, and he shares his PASTOR framework that has helped him create impactful sales copy as well as his own book. Join us as we explore Ray's insights on content creation, writing words that sell, and maintaining a consistent flow of ideas. Ray Edwards is a highly regarded c...

Transcript

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0:00.0	Welcome to the Self Publishing School podcast. This is the podcast to listen to if you're an
0:07.7	aspiring writer or an author who wants to be more successful. On this show, you'll learn how to
0:13.1	write and launch a book successfully, all from the top authors and people just like you
0:17.8	who are doing it at the highest level. I'm your host, Chandler Bolt, the founder
0:22.0	of self-publishing school, the author of the book called Published and the CEO of
0:27.5	Selfpublishing.com. For free training on how to publish a book that sells 10,000 copies,
0:32.5	go to self-publishing.com forward slash free training.
0:38.2	Hey, Chandler Bolt here and joining me today is my good friend Ray Edwards.
0:43.4	Now, if you don't know Ray, Ray is a communication strategist, copywriter, bestselling author,
0:48.4	speaker and host of one of the top iTunes business podcasts.
0:53.0	He's worked with Fortune 500 companies and with some of the
0:55.3	most powerful voices in leadership and business. His clients include New York Times bestselling
1:00.8	authors, Tony Robbins, Jack Canfield, Mark Victor Hanson, and many, many more. And he's also been
1:06.3	featured on Forbes.com, social media examiner.com, and entrepreneur.com. And now Ray, Ray's a friend of mine
1:14.2	and just all around good person. I love this and I love what we're about to talk about because
1:20.0	he kind of comes at it from both angles, from a content creation angle, but then also from a
1:25.4	writing words that sell angle, which is very important and obviously
1:29.5	very rare for someone to have both those skills. So I'm super excited to dive into all of that stuff
1:35.4	in this interview. Ray, welcome. So great to have you. Thank you. It's great to be here. I appreciate
1:40.2	you inviting me, and I'm excited about this. So let take us back for a little bit to
1:46.4	kind of how you got into writing and especially why you decided to write your first book. What was
1:52.8	the purpose behind that? Well, I got into writing just because it's something that I enjoyed doing.
	...

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