SPS 039: 80/20 Book Sales & Marketing with Perry Marshall

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Chandler Bolt, Founder of selfpublishing.com

Courses, How To Publish A Book, Self Publishing, Business, Books, Arts, How To Write A Book, Education, Book Marketing, Traditional Publishing, Book Publishing

4.8 • 651 Ratings

🗓️ 23 January 2018

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, we are joined by Perry Marshall, a renowned marketing expert and author of the bestselling book "80/20 Sales and Marketing." Perry is widely recognized for his groundbreaking work in web advertising, particularly as the author of the "Ultimate Guide to Google AdWords," which played a pivotal role in shaping the pay-per-click industry. As one of the most sought-after business consultants, Perry has worked across over 300 industries and served as an expert witness for Google Ad...

Transcript

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0:00.0	Welcome to the Self Publishing School podcast. This is the podcast to listen to if you're an
0:07.7	aspiring writer or an author who wants to be more successful. On this show, you'll learn how to
0:13.1	write and launch a book successfully, all from the top authors and people just like you
0:17.8	who are doing it at the highest level. I'm your host, Chandler Bolt, the founder of self-publishing school, the author of the book
0:24.7	called Published and the CEO of Selfpublishing.com.
0:29.0	For free training on how to publish a book that sells 10,000 copies, go to selfpublishing.com
0:34.5	forward slash free training.
0:37.5	Hey, Chandler Bolt here and joining me today is Perry Marshall.
0:41.7	He's the author of one of my all-time favorite books.
0:44.8	He's launched two online revolutions.
0:48.4	He pioneered many best practices in paid search and wrote the world's best-selling book
0:53.6	on web advertising.
0:55.3	That's the book, Ultimate Guide to Google AdWords.
0:58.4	More recently, he's turned 80-20 into a verb.
1:01.5	I know it's a verb that I use all the time.
1:03.8	And 80-20 is not just a fact about your business.
1:06.1	It's an action you take on your business.
1:09.2	Now, 80-20 is a central lever for every great strategy.
1:13.1	In his book, 8020 sales and marketing is mandatory in many growing companies. Now, this is one
1:19.5	of my all-time favorite books. I know that within a month or two after I got it and I read it,
1:24.7	I was buying it for almost everyone that I met. I mean, I was just giving copies away like I was Oprah and I read it. I was buying it for almost everyone that I met.
1:34.3	I mean, I was just giving copies away like I was Oprah and just giving them to everybody. And it's a legendary book.
	...

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