Welcome to the Self Publishing School podcast. This is the podcast to listen to if you're an

aspiring writer or an author who wants to be more successful. On this show, you'll learn how to

write and launch a book successfully, all from the top authors and people just like you

who are doing it at the highest level. I'm your host, Chandler Bolt, the founder

of self-publishing school, the author of the book called Published and the CEO of

Selfpublishing.com. For free training on how to publish a book that sells 10,000 copies,

go to self-publishing.com forward slash free training.

Hey, Chandler Bolt here and joining me today is Jeff Walker.

Now, Jeff is the author of the number one New York Times bestseller launch.

And his launch strategies have literally transformed the way stuff is sold online.

Back in the old days before he started teaching the product launch formula,

almost no one in the online world talked about product launches. And the idea of a million-dollar launch

day seemed almost ludicrous. But now in the post-product launch formula world, million-dollar and

multi-million dollar launches barely raise an eyebrow because they're such a

common thing, right? And Jeff's techniques, they're not just for the established business or they're

not for gurus or people with big platforms. He's now helped thousands of students in hundreds of

niches and they've generated more than $500 million in sales via the product launch formula.

So I know this book, his book launch, his book launch of launch, say that five times fast.

It was a huge success and I'm really excited to just dive into that and what impact that had

on his, on his business and on the product launch formula so

Jeff welcome so excited to have you here thanks for having me I'm really glad to be here channel

well hey take us back to the a little bit to the beginning of why you decided to write launch

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