So what I'd like to say is that word of mouth is the most important thing in business for which nobody has an actual strategy.

So you've got a marketing strategy, content strategy, social strategy, podcast strategy, PR strategy, whatever. But nobody has a word

of mouth strategy. We just take it for granted. We're just Lase affair about it. And the mistake

that we make, all of us, and I think actually more so creators than anybody else

is we assume that competency creates conversation but it doesn't. Not really.

People don't talk about good, they talk about different.

And so we sort of to work on that thesis and have created a process, a system for helping organizations and companies come up with something

different that compels conversation. We took that same system that we use on the consulting

side and put it into a book and that book is talk triggers.

I'm Srenny Rao and this is the Unmistakable Creative Podcast where you get a window into the stories and insights of the

most innovative and creative minds who started movements, built thriving

businesses, written best-selling books, and created insanely interesting art.

For more, check out our 500 episode archive at unmistakable creative.

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