The small town kind of smaller deals, more, you know, market value deals are not happening

because you've got players basically making a guaranteed salary from these boosters and booster collectives.

Hey there, boys and girls.

Welcome to another edition of the Business of Sports with Andrew Brand. I'm your host, Andrew Brand. We are presented as always by Draft Games. The music you hear below is one Sam Brand, who's actually home with me, home from L.A. We're produced by Brian Neal, and I have a special edition to you today. The much in the news, name image likeness, college sports, the what I the news name image likeness college sports the

what i've called the professionalization of college sports where nil has become what was so innocent

to begin with with these little instagram posts and merchandise and all these athletes getting a few

hundred dollars and quarterbacks taking their alignment out to dinner to steakhouse once a week.

That was all nice.

But now we have collectives, directives, packages for athletes to do exactly what NAL said they

weren't going to do.

Recruit and give packages to athletes to get them to stay at the schools.

There's all kinds of abuse stories out there.

And now we've gotten to a breaking point where the NCAA is trying to reestablish controls of this space. No better person to talk to than Ross Ellinger. The writer and commentator

for Sports Illustrated that has been covering the NCAA issues from the beginning before NIL and before now

this enforcement, whether it does or doesn't happen. So I couldn't think of a better person to

sort of dive into this, me with my academic understanding of this and teaching it, but also

someone on the ground, boots on the ground covering this in depth.

And that would be Ross Dellinger.

So without further ado from Sports Illustrated to talk about name image likeness doing a deep dive.

Here's Ross Dellinger.

Ross, you've been a colleague at Sports Illustrated we haven't met.

Obviously, we're in different spaces with me primarily on NFL stuff and you with college stuff.

...