Sponsorships: Are they worth it for smaller brands? Are they fair to athletes? | April Q & A

50% Facts

Jim McDonald

Fitness, Entrepreneurship, Business, Tv & Film, Health & Fitness, Film Reviews

4.9 • 2.1K Ratings

🗓️ 28 April 2021

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

April’s Q and A episode kicks off with an unplanned behind-the-scenes discussion where we explore the question of sponsored athletes/ambassadors. What do brands like ours really expect to get from sponsoring athletes? How much influence do they really have and how would you measure it? What the difference between awareness advertising and direct response advertising with “promo codes?” How would we decide the best fit? Having been on both sides of this question leads us into a lively discussion. We also tackled a few more questions: Do we still talk to the people we used to lift with? Why are we trying to go to Mars when we don’t even know what’s in our own oceans? Can we settle on our three favorite movies? Subscribe for updates about our new gym (Third Street Barbell) and apparel line at 3sb.co! Local memberships and international fresh fits! Get early access to our next drop! Hosted by Mike Farr (@silentmikke) and Jim McDonald (@thejimmcd). Produced by Jim McDonald Production assistance by Sam McDonald. Theme by Aaron Moore. Branding by Joseph Manzo.

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Transcript

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0:00.0	Tom Hanks is Otto. He's seen it all.
0:02.6	Otto?
0:03.3	Otto?
0:04.0	O-T-T-O.
0:05.2	You don't hear that name very often, by do.
0:07.4	He's a man who gets easily annoyed.
0:09.3	What are you doing?
0:10.1	Parallel parking.
0:11.1	Parallel the water.
0:12.0	And he has had enough.
0:13.5	Are you always this unfriendly?
0:15.4	I am not unfriendly.
0:16.6	OK, you're like a warm cuddle.
0:18.2	But he's finding his joy again in the most unlikely place.
0:21.5	I'm not sure about this.
0:23.5	He's going to be a good friend.
0:25.4	A man called Otto only in cinemas from January 6th.
0:31.5	To support my immune system this year,
0:33.2	I start every day with an ice bath for 60 seconds.
0:36.9	59? 58?
0:39.4	That's enough.
0:41.3	Or just start your day with Actimel, packed with Vitamin D.
	...

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