This paid podcast is a partnership between Slate Studios and Century 21 Real Estate.

All uses of trademarks or brands are not meant to convey sponsorship or affiliation of this podcast.

From Century 21, this is The Relentless, a podcast about looking at sales differently.

As entrepreneurs, we need to constantly evolve, refresh our approach, and these days,

that means prioritizing the customer. Because sales is about so much more than transactions.

It's about elevating experiences. I'm Kristen Meinser. I'm an author, entrepreneur,

and podcast host. And no matter what job I've had, I've always used my voice to help people.

I learned early on that treating people like they matter isn't just the right thing to do.

It also makes for good business and great relationships. And that's what this season is all about.

We're talking to the visionaries reinventing hospitality and the pioneers who've

figured out how to create celebrations that don't feel like work. Because The Relentless is

about more than the close. It's about opening our minds to new possibilities and crushing

mediocrity every step of the way. It's time to dream big, embrace change, and stay relentless.

Hi, everyone, and welcome to The Relentless. It's season two, and like all entrepreneurs,

we've been making some changes around here. Just like in season one, we are continuing to look at

sales differently. But this round, we're focusing in on something very near and dear to me,

elevating the customer experience. And a lot of that comes from the strong women who raised me,

a mom who worked retail for 40 years, and a grandma who was a hairdresser. They taught me so much

about interacting with customers and valuing them. And that brings me to the question we're asking

today. What if we applied more imagination to the way we did business? What if we could actually

surprise and delight the customers we serve? A little later on the show, we'll meet someone on

the ground in real estate who's doing just that. But first,

...