Spicewell - Consume Vitamins and Nutrients with Your Food

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 26 April 2022

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Yotpo.

An essential key to success in the CPG marketplace is being disciplined and knowing which audience you're speaking to, says Raina Kumra, founder of Spicewell, a nutrient-dense salt, and pepper brand.

For Spicewell, the ideal customer is the person responsible for the household nutrition, she says.

"At the end of the day, we're not a supplement - we are a food - but we are a nutritious, nutrient-dense food," Raina says.

It took more than 30 attempts to find a recipe that worked for Spicewell. Raina used her two children as tasters along the way, eventually finding a blend they enjoyed.

That blend includes plenty of organic vegetables such as broccoli, spinach, kale, pumpkin, sweet potatoes, sunflower seeds, and mushrooms. Each provides vitamins and nutrients that are better absorbed when consumed with food.

Raina says reviews and social sharing are critical as a new small business owner. Likewise, salt and pepper are only the beginning for Spicewell. Other seasoning mixes are planned, including a taco seasoning with an even greater vitamin profile.

Her words of wisdom to fellow entrepreneurs going through the stress of growing a brand: "Just take a deep breath, eat as healthy as you can today, and drink a lot of water."

In Part 2, Raina talks about:

* Advice for other brand owners considering creating a new product.
* How to communicate with different audiences.
* Why moms are the prime constituent.
* Why vitamins and nutrients are best absorbed during meals rather than in pill form.
* The importance of turmeric.
* A short tour of the brand's website.
* The importance of dealing with stress and anxiety.

Join Ramon Vela and Raina Kumra as they break down the inside story on The Story of a Brand.

For more on Spicewell, visit: https://thespicewell.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand

And turn your one-time shoppers into lifelong brand lovers.

Transcript

Click on a timestamp to play from that location

0:00.0	I have some experience looking at our audience and being just very, very disciplined about
0:09.0	who is the most important person that you're communicating with at a time.
0:14.1	And we have two, maybe three separate audiences that we are working towards, you know, talking to. And they have, we serve a few
0:24.9	different needs for, for example, for the older generation, they're looking for a low sodium
0:31.7	product. So we highlight that in our salts. And that's been a very, very needed thing on the market. There isn't a lot of
0:40.5	pink Himalayan salt that is low sodium and people are really excited about that aspect. And then
0:46.1	for people who are interested in the adaptogens, that's a different audience. They're a little
0:50.1	more well versed in what is an adaptogen, what does it do, and why do I seek it out in my products?
0:56.7	And then there's sort of the person who's responsible for the family nutrition, you know,
1:02.3	who's bringing in all the groceries to the house and making sure that everyone's eating right.
1:07.0	And they're very intrigued just by the vitamin profile.
1:09.7	So I think and being able to add that to every meal that they cook and season with.
1:20.8	Recorded at Send Lane Studios.
1:23.4	This is not your average entrepreneur or e-commerce podcast.
1:27.4	And he's not your average host. This is not your average entrepreneur or e-commerce podcast. And he's not your average host.
1:30.1	This is the story of a brand with your host, Ramon Vela.
1:36.5	This podcast is supported by Yotpo, the leading e-commerce marketing platform for brands looking to drive customer loyalty.
1:44.3	Now, I'm sure many of you know, customer retention is the new acquisition.
1:49.0	With YotPo, brands can provide value through a strategic loyalty program and ensure shoppers
1:54.6	come back time and time again.
1:57.0	Want to know more?
1:58.1	Visit Yotpo forward slash story of a brand.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Ramon Vela, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ramon Vela and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.