SPI 884: Personal Branding is More Important than Ever with Rory Vaden

The Smart Passive Income Online Business and Blogging Podcast

Pat Flynn

Business, Emailmarketing, Entrepreneurship, Videomarketing, Podcasting, Affiliatemarketing

4.8 • 3.8K Ratings

🗓️ 15 August 2025

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

#884 How do you build an audience online in a world flooded with AI content? The key to standing out is finding your uniqueness and applying it in the service of others. Information won't set you apart—your story will! In this episode, I’m joined by New York Times bestselling author and personal branding expert, Rory Vaden. He and I explain why your voice, experiences, and struggles are more important than ever in 2025. So, how can authenticity cut through the noise, build trust, and create real connections? Listen in to find out! Rory walks you through his four-part storytelling framework to help you level up your brand and inspire others to take action. From content creation to building communities, we discuss how to leverage AI-powered tools without losing the personal touch that makes all the difference. As Rory says, humanness is the new uniqueness. Join us to learn how emotion can elevate your business! Show notes and more at SmartPassiveIncome.com/session884.

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Transcript

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0:00.0	It's an interesting time for business.
0:02.0	Tariff and trade policies are dynamic.
0:03.6	Supply chains are squeezed.
0:04.9	And cash flow, it's tighter than ever.
0:06.8	If your business can't adapt in real time, you are in a little bit of hurt.
0:10.7	So how do you get full visibility in adapt in real time?
0:13.5	Over 42,000 businesses trust NetSuite by Oracle, your AI-powered business management suite.
0:19.2	It brings accounting, financial management, inventory, and HR all under one roof. NetSuite is the number one cloud ERP for a reason.
0:26.5	It's your single source of truth, giving you the data and control you need to move quickly.
0:30.5	Real-time forecasting helps you move into the future with confidence, and with AI built-in,
0:34.4	you can automate the busy work and focus on strategy. NetSuite helps you see what's stock, what it's costing you, and how to pivot fast. If I were running a business with a lot of moving parts, I'd use NetSuite for full control over everything. Tame the chaos with NetSuite. If your revenues are at least in the seven figures, download the free ebook, Navigating Global Trade, three insights for leaders at netseweet.com slash SPI. That's netsuite.com slash SPI. Congrats. Your business is doing great. All your hard work is paying off, but you need help like now, and you have to hire fast. How can you hire amazing candidates quickly? Easy. Just use Indeed. When it comes to hiring, Indeed is all you need. Stop struggling to get your job post seen on other job sites. Indeed, sponsored jobs help you stand out and hire fast. And with sponsored jobs, your post jumped to the top of the page for your relevant candidates so you can reach people you want faster. And it makes a huge difference. According to Indeed data, sponsored jobs posted directly on Indeed have 45% more applications than non-sponsored jobs. One of the things I love most about Indeed is that it has one of the largest databases of job seekers, giving employers access to a wide range of candidates. And with job alerts, I get notified when new candidates apply. And with Indeed sponsored jobs, there's no monthly subscriptions, no long-term contracts, and you only pay for results. So how fast? Well, in the minute that I've been talking to you, 23 hires were made on Indeed, according to Indy data worldwide. There's no need to wait any longer. Speed up your hiring right now with Indeed. And listeners of this show will get a $75-sponsored job credit to get your jobs more visibility at Indeed.com slash smart passive. Just go to
2:01.2	indeed.com slash smart passive right now and support a show by saying you heard about indeed
2:05.2	on this podcast. Indy.com slash smart passive. Terms and conditions apply. Hiring, Indeed is all you
2:11.2	need. The perfect product launch. It's the goal for every brand marketer. High heat, fast sell
2:17.1	out and fans posting recipes
2:18.6	like trophies. What do Sydney-Sweeney soap drop Taylor Swift's tickets in your next launch have in common?
2:24.3	Well, they're not bought. They're bragged about. Fanfare turns your drop into a moment. Fanfare
2:29.2	cues real fans, blocks bots, and builds launch experiences worth screenshoting.
2:36.2	Want hype without the heartbreak?
2:46.8	Get Fanfair's five-step hype drop playbook with our proven success formula and make your next launch unforgettable at fanfare.io slash playbook.
2:49.7	Again, fanfare.com.
2:56.1	The goal is to find your uniqueness and exploit it in the service of others.
	...

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