SPI 869: Stop Renting Your Audience. Do This Instead.

The Smart Passive Income Online Business and Blogging Podcast

Pat Flynn

Business, Emailmarketing, Entrepreneurship, Videomarketing, Podcasting, Affiliatemarketing

4.8 • 3.8K Ratings

🗓️ 7 May 2025

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

#869 Imagine spending years building an audience on social media. Slowly, your followers begin to know, like, and trust you. You're now making sales, and everything is going well. Then one day, it's all gone. You can't access your account, and the platform you were using won't do anything to help. This is what happened to me when I was using Facebook. I got hacked, and there was nothing I could do about it. I had to start from scratch. That's why email is the most important platform for your business. It's your insurance policy and the best way to own the audience you've grown! So listen in on this episode because I share the three key pillars of email marketing! Everything from accounts getting suspended or shadowbanned to algorithm changes can affect our livelihoods. Join me to learn how to protect yourself, have a direct line to your audience, and make more sales! Show notes and more at SmartPassiveIncome.com/session869.

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Transcript

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0:00.0	If you ask nine experts what the future holds for business, be prepared for 10 answers.
0:04.7	Rates will fall or rise.
0:06.0	Inflations up or down.
0:07.3	Will someone invent a crystal ball?
0:09.5	Well, until that happens, over 41,000 businesses have future-proofed their business with NetSuite by Oracle.
0:15.0	The number one cloud ERP bringing accounting financial management inventory HR into one fluid platform.
0:21.6	There's a single source of truth with this unified business management suite,
0:24.2	giving you the visibility control you need to make quick decisions.
0:27.9	With real-time insights and forecasting, you're peering into the future with actionable data.
0:32.2	If I had a business that had all of these components and I needed a way to organize them
0:35.6	and understand exactly what's going on, NetSuite is obviously what I would use. NetSuite helps you respond to immediate
0:40.7	challenges and seize your biggest opportunities. When you're closing the books and days,
0:45.0	not weeks, you're spending less time looking backwards and more on what's next.
0:49.6	Speaking of opportunity, download the CFO's guide to AI and Machine Learning at netsuite.com
0:54.8	slash SPI.
0:55.7	The guide is free for you at net suite.com slash SPI.
0:59.5	NetSuite.com slash SPI.
1:02.7	Hey, I get it.
1:03.4	You've worked really hard to build up your business and it's doing great, so great that you
1:06.5	need help now.
1:08.1	The most important thing for your business is to hire the right people to support it.
1:11.0	So how can you find amazing candidates quickly?
	...

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