SPI 861: How to Make People See You as the Authority (Even If You’re Not Famous Yet)

The Smart Passive Income Online Business and Blogging Podcast

Pat Flynn

Business, Emailmarketing, Entrepreneurship, Videomarketing, Podcasting, Affiliatemarketing

4.8 • 3.8K Ratings

🗓️ 12 March 2025

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

#861 Not sure how to build authority in your niche? Listen in because today's episode is the definitive guide on becoming known, liked, and trusted. Most entrepreneurs get this wrong, so tune in to start leveraging deliberate positioning and communication to grow your business! You see, demonstrating expertise is not just about sharing the right information. Framing and packaging your knowledge makes all the difference in this competitive online landscape. Join me for this session as I'll walk you through my Authority Triangle Framework. You'll learn how clarity, confidence, and consistency can help you claim a leading position in your space while beating imposter syndrome. I'll also share my Case Study Acceleration Framework, Contrarian Content Method, and Signature Framework Technique. These powerful strategies enable you to create content that positions you as a go-to expert. To conclude this jam-packed episode, I share my essential communication tactics to help you become a next-level speaker and storyteller. Enjoy! Show notes and more at SmartPassiveIncome.com/session861.

***

Today’s episode is brought to you by Incogni. Reduce the volume of spam calls and emails, and lower your risk of identity theft with Incogni. For being a listener of this show, you’ll receive 60% off an annual plan, using the exclusive promo code smartpassive. Go to https://incogni.com/smartpassive.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0	What does the future hold for business? Ask nine experts and you're going to get 10 answers,
0:04.3	bull market or bear market, inflation's up or down. Can someone please invent a crystal ball?
0:09.3	Until then, over 38,000 businesses have future-proofed their business with the NetSuite by
0:14.0	Oracle, the number one cloud ERP, bringing accounting financial management inventory HR all into one
0:19.7	fluid platform.
0:24.4	With one unified business management suite, there's one source of truth giving you the visibility and control that you need to make quick decisions.
0:27.6	With real-time insights and forecasting, you're peering into the future with actionable data.
0:31.7	When you're closing the books in days, not weeks, you're spending less time looking backwards
0:35.0	and more time on what's coming next.
0:37.2	Given the opportunity to do enterprise resource planning, NetSuite is what I would use.
0:42.1	Whether your company is earning millions or even hundreds of millions,
0:44.9	NetSuite helps you respond to immediate challenges and seize your biggest opportunities.
0:49.5	Speaking of opportunity, download this CFO's guide to AI and machine learning at netsuite.com slash
0:54.7	SPI. The guide is free to you at net suite.com slash SPI. NetSuite.com slash SPI.
1:01.4	Your business is doing great so well in fact that you need to hire and hire fast. How can you find
1:05.4	amazing candidates quickly? Easy. Just use Indeed. When it comes to hiring, Indeed is all you need,
1:10.4	so you can stop struggling
1:11.3	to get your job post seen on other job sites. Indeed, sponsored jobs help you stand out and hire
1:15.4	fast. And with sponsored jobs, your post jumps to the top of the page for your relevant
1:19.2	candidates, so you can reach the people you want to faster. And it makes a huge difference.
1:23.3	According to Indeed, sponsor jobs posted directly on Indeed have 45% more applications
1:28.1	than non-sponsored jobs. One of the things I love most about Indeed is that it's one of the
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Pat Flynn, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Pat Flynn and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.