SPI 623: Copywriting Simplified—How to Write the Words That Convert with Stefan Georgi
The Smart Passive Income Online Business and Blogging Podcast
Pat Flynn
4.8 • 3.8K Ratings
🗓️ 26 October 2022
⏱️ 41 minutes
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Summary
#623 Becoming a successful entrepreneur is often a matter of bringing a few key skills together. One of them, copywriting, is as vital as it is scary to some people. So how do you get to the point where your words work for you instead of against you? Today, I’m bringing an expert on the show to make it easy for us to start crafting sales pages, emails, scripts, or posts that convert like crazy. Through his writing, Stefan Georgi has helped his clients and students earn a total of over a billion dollars. You’ll hear all about how he does it in this episode! So what is the basic structure that all great ads follow? How do you connect deeply with your audience? What is the best tone to use in your writing, and how do you practice it? Listen in on this game-changing conversation for answers to all of that. Show notes, Stefan's amazing free resource, and more at SmartPassiveIncome.com/session623.
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Transcript
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| 0:00.0 | rookie mistake people make early on is it sort of get the |
| 0:04.0 | 1950s 1960s madman voice in their head where they start to like they think that they have to make it sound like an advertisement and |
| 0:10.5 | Indeed you will be astounded as you and it's like nobody actually talks that way, right? |
| 0:14.6 | And so this isn't that it's like if you're |
| 0:17.0 | Conversational then they can become more comfortable with you now they can put their guard down a little bit and be more receptive |
| 0:22.0 | Telling your messaging so be conversational. It'll be way better. You'll do way better too |
| 0:26.1 | Well, all the skills required to become a successful entrepreneur. I think a skill that's often it's not underrated |
| 0:32.4 | I think we all know that this is important |
| 0:33.9 | But I think we are very scared of it because it feels like it takes a certain level of expertise or a lot of |
| 0:40.1 | Education in order to get to that point where it's finally working. What am I talking about? |
| 0:43.5 | I'm talking about copywriting not copywriting like you know patents and intellectual property |
| 0:48.3 | I'm talking about copywriting the words that you choose to use on your page |
| 0:51.6 | To help a person on the other end do something or make a decision or to open up their mind to something like copywriting the words |
| 0:58.7 | You put on a sales page and an email the script that you're writing for your video |
| 1:02.2 | This is so important and we're all very scared of it |
| 1:05.2 | I am too, but today we have an expert on Stefan Georgi who is somebody who's helped people |
| 1:10.8 | earn over a billion dollars in total with the words that he's written on their pages is here today to break it down and make it easy for us and |
| 1:18.2 | Of course, I'm recording this intro after the interview this may be one of the most helpful episodes for you if you are just getting started with business |
| 1:26.7 | But especially if you have a business and you're selling something you have a sales page up |
| 1:32.3 | And it's just not quite hitting the market |
| 1:35.1 | We're going to talk about a number of different things to help you take what you have and make it better and help you convert more |
| 1:41.2 | We also have an amazing free resource that Stefan offers here as well, which I'll talk about at the end |
... |
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