SPI 615: What's REALLY Working in Online Marketing Today with Amy Porterfield

The Smart Passive Income Online Business and Blogging Podcast

Pat Flynn

Business, Emailmarketing, Entrepreneurship, Videomarketing, Podcasting, Affiliatemarketing

4.8 • 3.8K Ratings

🗓️ 28 September 2022

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

#615 Things are not like they used to be. You've noticed, I'm sure. But the best ways of adapting to an ever-changing business landscape are less than obvious. So what should you do to reach more people? What are the marketing strategies that actually work right now? I’m so excited to have Amy Porterfield back on the show to share her expertise with us. Amy is among the most knowledgeable marketers you will ever listen to, and she absolutely delivers in essential this episode. This chat is jam-packed with golden nuggets for entrepreneurs at any level. We get an email marketing masterclass, an in-depth look at webinars that convert like crazy, and podcast growth tips galore. Amy and I also go deep on video content, courses, surveys, quizzes, and much more. This is one of the most valuable podcast episodes to listen to, so enjoy! Show notes and more at SmartPassiveIncome.com/session615.

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Transcript

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0:00.0	I've never seen these kind of numbers before.
0:02.6	A buyer who had a freebie in pre-launch and got on a webinar was more likely to buy than
0:09.8	a buyer who just got a freebie like a lead magnet but didn't get on the webinar or a buyer
0:14.9	that just got on the webinar.
0:16.9	The more free resources they interacted with, the more likely they were to buy.
0:22.5	Now our goal is to at least have everybody who comes through our launch have at least two
0:27.4	to three tags of some kind of great free value before they ever hear about my course.
0:34.3	That is Amy Porterfield, one of my favorite people in the world and one of the most prolific
0:38.7	marketers you will ever listen to.
0:41.5	In this episode absolutely delivers.
0:43.7	We get some gold nuggets.
0:45.2	We get some insider looks at exactly how she runs her pre-launch to launch strategy for
0:49.7	her courses.
0:51.0	It's an absolute epic time and I came out of this just so so happy.
0:55.6	This is because I got to reconnect with an amazing friend but that I know this is going
0:59.4	to be one of the most valuable podcast episodes you will ever listen to.
1:04.4	It doesn't matter what level you're at.
1:06.0	There's a lot to aspire to.
1:07.4	There's a lot of things that you can implement right now that Amy is going to tell you.
1:11.4	I'm done talking.
1:12.4	Let's get right into it.
1:13.4	Here we go.
	...

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