SPI 606: What Good Marketers REALLY Are

The Smart Passive Income Online Business and Blogging Podcast

Pat Flynn

Business, Emailmarketing, Entrepreneurship, Videomarketing, Podcasting, Affiliatemarketing

4.8 • 3.8K Ratings

🗓️ 26 August 2022

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

#606 What is our most important job as marketers? The number one thing we should do is help people make decisions. When potential customers come across our products they need to be able to understand if what we’re offering is right for them or not. So how do we do that? We’re talking about my OREO marketing strategy in this great Follow-Up Friday episode. That sounds delicious, I know, but OREO stands for objection, rebuttal, example, and outcome. I’ll give you an in-depth look at each of these four steps today, and you’ll be able to apply this simple tactic to your products and services. Once you understand the objections you hear and you address them directly with facts and real-life stories from your audience, you’ll get clear yes or no decisions from potential customers. So listen in on today’s episode for some tasty tips that will take your sales to the next level! Show note and more at SmartPassiveIncome.com/session606.

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Transcript

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0:00.0	Welcome to the Smart Passive Income Podcast where it's all about working hard now so you
0:07.1	can sit back and read the benefits later.
0:11.8	And now your host, when he was a kid he thought SD cards were manufactured in San Diego.
0:18.6	Pat Flynn.
0:19.6	Hey, it's Pat here happy Friday or other day of the week if you're listening to this
0:25.5	a little bit later.
0:26.5	I hope you're doing awesome.
0:28.5	I just thought about something that was shared with me a while back and I wish I knew who
0:33.8	to give credit to because when I got this piece of advice, it was at a time when I really
0:37.8	needed to hear it.
0:38.8	That's all great advice is and hopefully this is one of those pieces of advice for you,
0:43.4	something that you need to hear at the right time.
0:46.1	And it really came into play when I was starting to sell my own products right now.
0:49.8	I've sold my own products since 2008.
0:51.8	I'm kind of a dinosaur in the world of internet marketing.
0:55.7	I've had people come up to me and say Pat, you're a legend.
0:58.0	I'm like, that makes me sound old.
1:00.3	But I appreciate that.
1:01.3	So if you think so, I appreciate it.
1:03.8	But I saw a lot to learn and one of the things I learned back then when I was starting to
1:07.6	sell my own stuff was the importance of putting some sense of urgency into your sales process.
1:15.6	Some sense of, well, you're going to miss out if you don't take advantage of this.
	...

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