Joice Etutu hears about some of the financial, mentoring and marketing initiatives supporting black entrepreneurs. Can business know-how and raising consumer awareness help to bring about positive change and address economic equality?
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Presenter: Joice Etutu Producer: Diane Richardson Editor: Emma Rippon
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0:00.0 | You are about to listen to a BBC podcast and I'd like to tell you a bit about what goes into making one. |
0:06.5 | I'm Sadata Sese, an assistant commissioner of podcasts for BBC Sounds. |
0:11.2 | I pull a lot of levers to support a diverse range of podcasts on all sorts of subjects, |
0:16.0 | relationships, identity, comedy, even one that mixes poetry, music and inner city life. |
0:22.4 | So one day I'll be helping host develop their ideas, the next fact-checking, a feature, |
0:28.3 | and the next looking at how a podcast connects with its audience, and maybe that's you. |
0:33.6 | So if you like this podcast, check out some others on BBC Sounds. |
0:39.5 | BBC Sounds, music, radio podcasts. |
0:43.4 | Welcome to the download of Money Books Live, the program about your money. |
0:48.5 | Following the murder of George Floyd, in May last year, many people began looking for practical ways to show their support |
0:55.1 | for the black community. In June, musician Swiss, from the group So Solid crew launched Black |
1:01.5 | Pound Day, encouraging consumers to spend with black-owned businesses on the first Saturday of every |
1:07.3 | month as a way of bringing positive change and addressing economic inequality. |
1:12.4 | Other initiatives have also been springing up. We'll be finding out about some of those |
1:16.8 | in this episode and asking whether consciously choosing to buy from black-owned businesses |
1:21.4 | is making a difference. Well, let's talk now to the founders of two businesses. |
1:26.3 | Cheryl Brown is the founder of Black Reading Card and lifestyle brand, Kinch Noir, |
1:30.9 | and Jamelia Donaldson is the founder of hair care business, Treasure Tress. |
1:35.0 | Now, let's start with you, Cheryl. |
1:37.3 | Could you tell us about why you started your business? |
1:40.2 | What gave you the idea? |
1:42.5 | Sure. |
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