SPECIAL SERIES ==> Stop Freaking Out Over Unsubscribes 🚫 <== | BATHROOM Break #72 COLLAB: The Marketing Millennials + Do This, Not That

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 8 September 2025

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Parenting hacks, diaper duty, and unsubscribe spikes all in one bathroom break? Yep. Jay Schwedelson and Daniel Murray manage to mix dad life with marketing reality in this episode, digging into why unsubscribes peak at the end of the year and what smart marketers should (and shouldn’t) do about it. It’s funny, a little chaotic, and surprisingly reassuring if you’ve ever stared at your dashboard panicking over lost subscribers.

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Best Moments:

(01:00) Daniel shares the highs of new fatherhood and the lows of no sleep

(01:23) Using ChatGPT for parenting questions from formula to baby sleep

(02:11) Diaper changes as a volume game and a proud dad metric

(02:45) Jay explains why unsubscribes spike 200%+ in Q4

(03:16) Daniel on welcome offers and why your next deal must beat the first one

(06:26) The myth of “AI-written” newsletters and how readers misjudge tone

(08:00) Retention curves show when unsubscribes actually stabilize

(09:14) Daniel sets firm baby visitor rules: wash hands, no kissing, Tdap required

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

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Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Transcript

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0:00.0	Welcome to a new special series called The Bathroom Brink.
0:05.0	That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.
0:10.0	But I don't recommend both, but that's your choice.
0:13.0	This collab is going to be super fun.
0:14.0	We have Daniel Murray from the Marketing Millennials and me, Jay Schwettleson, from the Do This Not That podcast and subjectline.com.
0:21.5	Each episode in the series, we are going to go over quick tips about different marketing topics.
0:26.4	And if you want to be in the bathroom, fine.
0:28.8	Just don't tell us about it.
0:30.1	Thanks for checking it out.
0:33.7	We are back for another special episode of The Bathroom Break.
0:37.2	I'm Jay Schwettleson. I'm here with the
0:38.8	marketing millennial Daniel Murray. And today we're going to be talking about some important data
0:43.4	around unsubscribes. Before we do that, Daniel's added a new person to his newsletter, to his
0:49.4	database. Daniel, you now have a kid. You're a first time father. First off, how are you doing? How is it going?
0:57.3	It's the highest of highs of having a kid. And then there's the like no sleep and all that. So it's, it's good. And trying to take care of myself too. So it's, it's a great. It's a great experience. I get why people say things flip a switch when you have a kid.
1:13.6	But I'm glad I live in the age of AI now,
1:16.8	and it could solve a lot of worries parents have where I could just ask ChatGPT a lot of things.
1:22.5	Wait, what are you asking Chat Chepti about parenting?
1:25.2	Of like, is this enough?
1:27.3	How much form should a baby have
1:29.2	is the baby getting enough sleep oh wait the baby has a little blood on each shirt is this okay
1:34.5	like all the stuff does it say actually you're a horrendous dad and you need to go find help yeah you need
	...

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