SPECIAL SERIES ==> π B2B & B2C Super Bowl TESTS! These WORK! π <== | BATHROOM Break #92 COLLAB: The Marketing Millennials + Do This, Not That
Do This, NOT That: Marketing Tips with Jay Schwedelson
GURU Media Hub
4.9 β’ 1K Ratings
ποΈ 26 January 2026
β±οΈ 11 minutes
ποΈ Recording | iTunes | RSS
π§ΎοΈ Download transcript
Summary
Everyone assumes the Super Bowl is strictly for consumer giants with massive ad budgets, but that mindset is a huge missed opportunity for B2B marketers. Jay Schwedelson teams up with Daniel Murray to break down exactly how boring brands can ride the wave of the biggest cultural event of the year without spending a dime on commercials. They share specific keywords that trigger higher open rates during game week and explain why hyper-targeting the cities of the competing teams is the smartest play you can make.
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murrayβs newsletter at gotomillions.co for sharp, actionable marketing insights.
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Best Moments:
(01:25) Why Jay eats a "disgusting" salmon salad for lunch every day
(02:24) Daniel's diet while playing D1 college football at Cincinnati
(03:37) Why even the most boring B2B companies need to lean into the Super Bowl
(04:45) How to use X (Twitter) during the game to find relevant memes for your brand
(06:00) The specific subject line keywords like "MVP" and "QB" that spike engagement
(07:15) A clever strategy to target prospects based on which teams make the big game
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Partner with Jay: https://www.jayschwedelson.com/contact
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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
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Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
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Leave a comment and follow the show, it really helps us out!
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome to a new special series called The Bathering. |
| 0:11.0 | That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both. |
| 0:17.0 | But I don't recommend both, but that's your choice. |
| 0:19.0 | This collab is going to be super fun. We have Daniel Murray from the marketing millennials and me, Jay Schwettleson, from the Do This Not That podcast and subjectline.com. Each episode in the series, we are going to go over quick tips about different marketing topics. And if you want to be in the bathroom, fine. Just don't tell us about it. Thanks for checking it out. |
| 0:47.4 | We are back with another episode of the bathroom break. I am here with the J. Schwelson of Do This, Not That Podcast, and Mr. Acquired. And one thing I've been thinking about a lot is you get very basic lunches sent to your |
| 1:00.6 | place. |
| 1:01.5 | And right now he just ordered true foods. |
| 1:04.1 | And I feel like true foods is just like a national chain. |
| 1:07.6 | And what is your order? |
| 1:09.1 | Like what is your like daily lunch order that you order? |
| 1:13.2 | Yeah. |
| 1:13.4 | So I have a rotation of different salad places and they're all some version of not good. |
| 1:19.3 | And the reason I get a horrible salad at lunch, usually with salmon on it, first of all, |
| 1:23.7 | makes me nauseous every time I eat it. |
| 1:25.5 | But then the other thing is my theory is if I eat really healthy during the day, then I can eat a little bit unhealthy at night. But eating salmon in the middle of the day when you have a lot of stress and anxiety and you're mixing it with coffee is so disgusting. And by the afternoon, I want to throw up on my computer. So it's not a good plan. |
| 1:45.6 | I wouldn't copy it. |
| 1:46.4 | What about you? |
| 1:47.0 | What do you do for lunch? |
| 1:48.0 | I'm into kind of the bloat of small lunch, big dinner. |
| 1:52.5 | So I normally, I already hates it. |
| 1:55.5 | I do this, but I literally get, like, yogurt and, like, this is so bro. And I'm going to say it's like go bro but yogurt |
| 2:04.8 | um protein powder blueberries mix it in and that's my lunch uh oh yeah protein powder get that |
... |
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