Hello, welcome to the weekend edition of the Nauty, but Nice Podcast. I'm Rob Shooter,

your host, you know me as a gossip columnist and entertainment reporter.

But as well as doing that, I'm also a best-selling author and one of the leading experts in change and habits and motivation.

So for 10 minutes on the weekend, we love to bring you these special editions of the podcast

inspired by my book, The Four Word Answer. So since doing these now really at the top of the year,

I think we've done one pretty much every weekend since the beginning of the year. I've been getting

a ton of questions. So I thought today it would be fun to go through some of the year. I've been getting a ton of questions. I thought today it would be fun

to go through some of the questions. Our first question comes from Billy. Hello, Billy in Boston,

who said, what did you learn working with some of the most successful people on Earth? So a little

backstory here. Before I was a gossip columnist,

as a celebrity publicist, and I worked with Jennifer Lopez, Jessica Simpson, Alicia Keys, John

Bon Jovi, Paris Hilton, P. Diddy, Naomi Campbell, Estée Lauder, even her Royal Highness,

Princess Michael of Kent.

So I had a ton of high-profile clients.

And the question is, what did I learn from working with some of those amazing people?

What I learned is quite simple.

Every successful person I have ever met could describe themselves in just a few simple words.

Entire marketing departments, branding departments, and PR departments, their only job was to find out who they were, who they were, and then promote it.

It's the most important question that a personality or a brand will ever ask.

Who are you? I took this question from clients like Estee Lauder, from clients like Jennifer Lopez,

and I applied it to my own life. Answer that question, who are you? I can tell you that only those

comfortable enough in their own skin know the answer and only those who know the answer will be

...