Welcome to a new special series called The Bathroom Break.

That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.

But I don't recommend both, but that's your choice.

This collab is going to be super fun.

We have Daniel Murray from the marketing millennials and me, Jay Schwettleson, from the Do This Not That podcast and subjectline.com.

Each episode in the series, we are going to go over quick tips about different marketing topics.

And if you want to be in the bathroom, fine.

Just don't tell us about it.

Thanks for checking it out.

Welcome back to another episode of the bathroom break with my good friend, Jay schwettleson of subjectline.com guru events

of everything in the world i can keep going a number of things he does but we'll keep it at

those two things and then me daniam murray uh run the marketing millennials today we're going to talk about one of my favorite subjects

in the world, LinkedIn. It's my little baby. I've been on LinkedIn since 2019, but also Jay has

been growing an audience on LinkedIn for a while, too. So this is going to be a cool subject.

I'm going to pass stuff to Jay for the first tip, and then we'll keep going back and forth with this.

Yeah, I'm excited to talk about how to grow your LinkedIn because I'm angry at myself.

I wish I would have started like years ago because it's so powerful.

And I'm going to pass it back to Daniel. But for those you don't know, the reason you really want to hear what Daniel's saying, and I've learned a ton from him, is that he has over one million people

following him and his pages on LinkedIn. That's a lot of people. All right. And so he does all sorts of

cool stuff. He really has figured out how to make it all happen. So Daniel, give us behind the curtain. Hit us with your first tip. How do we actually grow on LinkedIn? The number one tip I give to anybody for any social

platform is do what the algorithm likes to do and the algorithm is people. What the algorithm

likes on LinkedIn, one of the biggest things are image posts. And what I mean by

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