Special Episode: Meta’s Twitter Rival Arrives, with Adam Mosseri

Hard Fork

The New York Times

Technology

4.5 • 5.2K Ratings

🗓️ 6 July 2023

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

Instagram is no stranger to taking product ideas from other companies and turning them into their own successes. Just ask Snapchat about Instagram Stories or TikTok about Instagram Reels. This time, the company is coming for Twitter with Instagram Threads. Today, the head of Instagram, Adam Mosseri, on why the company now wants to take on Twitter.

Transcript

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0:00.0	You know, pretty soon I'll be posting threats, which is what I'm calling threat posts and
0:05.0	we'll see if people like those two.
0:06.5	Somehow I don't think that thing is going to catch on.
0:08.6	Threats is not what I would have called it.
0:10.4	Let's think of some other words.
0:11.6	What should it be called?
0:12.6	Let's see.
0:13.6	I'm loading up thesaurus.com.
0:14.6	Hold on.
0:15.6	So we have attires, costumes, duds.
0:20.2	Duds, I like duds.
0:22.2	Hey, do you see my new dud?
0:25.8	Yeah, your dud was a flop, unfortunately.
0:28.8	I can't believe you didn't redud it.
0:31.6	Cool duds, man.
0:38.4	I'm Kevin Russo-Tekol and I'm at the New York Times.
0:40.6	I'm Casey Newton from Platformer, and you're listening to a special edition of HardFork.
0:45.8	That's right, Kevin, because this week, Instagram head Adam Miseri stops by to talk to us about
0:51.3	the launch of the company's new Twitter competitor, Threats.
0:58.8	So, Casey, as we said on the show last week, we are officially on vacation this week.
1:09.3	This is not an episode that we saw coming or expected to make.
1:13.3	And I was actually literally on the beach with my family when I got the ping on my Apple
	...

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