We are here with Christopher Skinner.

He is the founder and principal of Schoolhouse,

Beauty's Think Tank and Creative Agency,

specializing in cut-through strategy, engaging creative and

immersive environments for the world's most in-demand beauty brands.

I love the sound of all of this.

Select clients include Dennis Gross, Lammer Tata Harper, Elimus, Mac, Bear Minerals, and Joanna Check.

I'm so excited to talk to him. You ready to do this?

Let's do it! Okay, so Chris, a few months ago, we were talking about having you back on the show and the episode theme was going to be so you want to start a brand.

I was very excited about that theme, but launching now or in the second half of 2020 is going to be a lot different than it would have been a few months ago

because the world has been turned upside down. Can you tell us about how the global crisis has affected

what you do at Schoolhouse?

Yeah, absolutely. Well, you know, like everyone, we've really found ourselves having new challenges

thrown our way.

So in terms of our own business,

we've had shifts in projects, shifts in payment negotiations,

but we are continuing to really fight to keep everyone fully staffed our team at base salary

everyone working safely remotely

and you know we're we're also finding ourselves really re-examining School House and I think each

brand is really doing that on their own. You know, what are we really offering? What is our real structure that's going to help us evolve

so that when we're out of this we're completely evolved and we're much stronger and I think

each brand is really taking a step back as we all have a little bit of extra time on our hands to

...