4.8 • 1.6K Ratings
🗓️ 22 September 2021
⏱️ 38 minutes
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Old Navy recently announced their new BODEQUALITY shopping experience, with integrated shopping for all different bodies and sizes, at all the same price. Unless you’ve ever been plus-size, you may not even be aware of how those above a size 12 shop! The world has been separating shopping experiences for so long, and catering to a singular mold of woman along the way. Katie Sturino joins us to discuss how she got into fashion and modelling looks on her own body, inspired by the celeb looks we see online and in magazines. Katie shares her experiences shopping in NYC and only finding ONE store out of 10 stores that carried her size. We discuss the statistics of women and body size, and how even the average women is not even catered to. Oh, and WHY exactly it’s so impactful to be able to shop together and shop the same styles for the same price.
Follow Katie Sturino on Instagram @KatieSturino and read her book “Body Talk”!
This episode is sponsored by Old Navy, learn more about BODEQUALITY at oldnavy.com/bodequality or oldnavy.ca/bodequality (Canada)
Produced by Dear Media
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0:00.0 | The following podcast is a deer media production. |
0:05.9 | Hi friends and welcome to the papaya podcast. I'm your hostess, |
0:10.9 | Trine Hermosta, Sarah Nicole, and each week I'm going to be dishing out some sweetness mixed |
0:16.4 | in with some seeds of wisdom or something like that. So get ready to get inspired, |
0:22.4 | get candid, get real because we are all in this digital space together. |
0:30.7 | Today's episode is a dedicated episode all around the conversation of body quality. |
0:39.2 | Old Navy absolutely changed things this year with the announcement of their body quality, |
0:44.4 | offering all styles, all sizes at the same price in store and online. |
0:49.2 | Now all stores online in store, wherever you can find them, you'll find all sizes, |
0:53.5 | all styles at the same price, offering sizes zero to 30. This is a campaign for all women. |
1:00.6 | So there's no digging around in a special section, aka a plus size section, |
1:05.1 | or not being able to shop with your best friends. It's time to do the thing we've always |
1:10.0 | needed to do and completely revolutionize the shopping experience, which is exactly what old |
1:16.4 | Navy has done. Old Navy is offering a fully integrated shopping experience in store and online. |
1:22.4 | Like I said, no separate sections, no separate prices. They worked with customers to have this come |
1:29.5 | to fruition. The stores now feature mannequins in sizes 412 and 18 and every clothing item online |
1:36.5 | is also shown in a size 412 and 18 model. They did their research really, truly they did. They |
1:43.2 | spent six years studying with scientists, modeled fits on 389 different body types, use multiple |
1:50.4 | live fit models and hundreds of 3D avatars to create consistent sizing for real women's bodies. |
1:57.1 | They also did things to make sure that the clothing fit to your body. So it wasn't one size design |
2:03.6 | for one person. So a skinny gene didn't fit like a straight gene. Encles were important. They |
2:09.6 | re looked at everything. So everything tapered properly on gene. So they fit the way they were |
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