Special Ep. 245: How Fragrance Reflects the World We Live In

Fat Mascara

Fat Mascara LLC

Dermatology, Fashion & Beauty, Arts, Beauty News, Makeup, Skincare, Perfume, Fragrance

4.8 • 1.8K Ratings

🗓️ 29 October 2020

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

Fragrance is a way for us to make sense of our world; learn more about who we are and what we want for our society and ourselves; and boost our mood and regulate our emotions. In this special podcast, we talk to Firmenich Fine Fragrance experts Justin Welch, the Creative Director of the Mind Nose + Matter program, and Frank Voelkl, Principal Perfumer, to learn how fragrance can bring us comfort, what makes certain scents addictive, how perfumers are creating more sustainable fragrances, and what the future will smell like. -- This episode is brought to commercial-free by Firmenich, a leading business-to-business company operating primarily in the flavors and fragrances market, involved in the research, creation, manufacture and sale of perfumes, flavors and ingredients. To learn more about Firmenich and the 2020 Mind Nose + Matter REGENERATION themed trend report, please visit: https://regeneration.firmenich.com and @FirmenichFine. #RegenerationReset #FragranceIsCulture

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Transcript

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0:00.0	Hey guys, welcome to Fat Mascara. I'm Jen. I'm Jen. I'm Jess. So this is a very special
0:11.9	podcast. You probably noticed something a little different.
0:14.3	We do not have a commercial in the beginning.
0:16.7	That's because this whole podcast is brought to you by our friends at Fairmanich,
0:21.5	the world's largest privately owned
0:23.2	fragrance company involved in the research, creation, manufacture, and sale of
0:27.5	perfume. So you've probably heard us mention Fermaniche in the podcast before.
0:31.4	It's a company that creates many of the world's most popular fine
0:34.1	fragrances from your favorite fragrance labels. Their perfumers are behind scents like
0:38.1	Georgia or money aqua de jio and Ralph Lauren romance. So the reason we're doing this podcast
0:43.7	is because every year, Fairmanich hosts
0:45.8	a Mind Knows and Matter program.
0:47.6	And it showcases new innovations and technologies
0:50.6	in the fragrance industry, of course,
0:52.2	addresses questions the industry is facing and talks about
0:55.8	emotions in the context of fragrance. It's just very interesting and we've been watching it for years.
1:01.5	Okay, the program and research presented is usually only
1:04.3	available to their clients but they let us get a sneak peek and we were absolutely
1:08.9	fascinated so we asked them if we could work with them to bring some of what we learned to the public and you.
1:15.0	I was like when you saw the whole program and got the fragrances that they developed for this program,
1:19.0	were you not a kid in a candy store?
1:21.0	I spent my whole Saturday night going through it and just like getting so excited about all the
	...

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