There is always opportunity in a crisis, but it depends on your mindset, it depends on your actions,

and it depends on your ideas. When was it that fashion really became important from a business perspective to you?

Tim had this show which basically showed fashion not just as runways, but as this industry

that had all of these different types of people who made the industry tick.

And even when I was eight years old watching that show, there was something about it that

fascinated me. But I never considered that as an option for me as a career. How do you manage within

yourself now being part of the institution that you always wanted to be up against the glass on?

I don't ever want to lose my memories or experiences of exclusion in my past

because they've defined the point of view that I've developed.

And they also remind me that other people also feel excluded.

Thank you. remind me that other people also feel excluded. Hi, this is Imran Ahmed founder and CEO of the Business of Fashion and welcome to the

BOF podcast. This week, we're turning the tables, or shall I say, the tables were turned on me.

As part of a special BOF-F-Live event with Instituto

Marangoni, I had the pleasure of talking to Sheneid Burke about the origins of the

business of fashion and some of my reflections on the state of the fashion industry now as we

grapple with the ongoing coronavirus crisis. So here's Sheneid Burke talking with me about the business of fashion.

It is such a treat to be welcoming you to this conversation. I am so genuinely very honored to be

participating in this conversation with Imran.

And when he asked me to facilitate a narration of his life, I kind of thought he texts the wrong person.

Our story began about three years ago, digitally.

So it's lovely in many ways that we're returning to this.

I got a phone call from Imran.

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