Is it escapism or engagement that's going to be more important for the immediate future of fashion?

There's a part of me that does want to do something that is sort of celebratory, but you know something that feels kind of humble and is maybe not pushing product product as an agenda but more about an idea I mean I feel like it's gonna like

really break people down to what the core essence of their brands are do you have a

contingency for communicating that fairy tale is at work without the actual physical

element of a fashion show this whole idea of doing like these big gargant

twin shows straight after this. I'm not sure if that's going to feel valid anymore.

Hi, this is Imran Ahmed, founder and CEO of the Business of Fashion and welcome to another

special edition of the BOF podcast. Today we have something more

creative on the boil. Our editor-at-large Tim Blanks recently sat down with Charles Jeffrey for a

Zoom chat on all things creativity and how the current conditions of the coronavirus pandemic

are influence and impacting this highly creative designer's work.

Here's Tim Blanks and Charles Jeffrey inside fashion.

We are in mid-lockdown or major lockdown. We don't know if it's mid-lockdown.

We don't know really where this is all going to go.

So Charles, where are you?

And what are you in?

I'm currently in my partner's apartment.

I've actually moved into his place because he has more space.

So basically I'm in Hackney Downs, like just a stone's railway from the station.

So I've sort of accommodated his living room and we've got like a work, a workspace that

we both sort of share because he does fashion as well.

So he's sort of like making corsets in the background. How is your day different now?

...