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Counselling Tutor

Special Edition: Blogging for Therapists

Counselling Tutor

Ken Kelly and Rory Lees-Oakes

Education, Courses

4.6636 Ratings

🗓️ 6 April 2024

⏱️ 35 minutes

🧾️ Download transcript

Summary

Special Edition: Blogging for Therapists In this special episode of the Counselling Tutor Podcast, your host Rory Lees-Oakes speaks with Daragh McLoughlin from WebHealer about blogging for therapists. The main points of this conversation include: Blogging gives you a space on your therapist website to share your knowledge and expertise. Allows you to start a conversation with a potential client before you've even met - you can offer reassurance, letting them know they're not alone through the topics you discuss in your blog. Adding a blog to your therapy website allows you to discuss topics in greater detail without being intimidating or overwhelming. Blogging gives you a larger reach, builds trustworthiness that will help your search engine ranking and can be shared among colleagues. Refer to the blogs of your counselling peers if you think they could be of use to someone, and they could do the same with yours. Try to add testimonials or briefly mention your credentials in your therapy blog. Show interest in professional development - you might choose to write about any CPD you did recently. Stimulate conversation, discuss a topic for people to debate over and interact with. Being active online gives people something to work with, look at, and engage with. By writing a therapy blog, you're putting yourself out there and helping to build your trustworthiness. Links and Resources Counselling Skills Academy Advanced Certificate in Counselling Supervision Basic Counselling Skills: A Student Guide Counsellor CPD Counselling Study Resource Counselling Theory in Practice: A Student Guide Counselling Tutor Shop Facebook group Website Online and Telephone Counselling: A Practitioner's Guide Online and Telephone Counselling Course

Transcript

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0:00.0

Welcome to the counselling tutor podcast.

0:06.9

The must listen to podcast for counsellors, psychotherapists and counselling students.

0:15.0

Here are your hosts, Rory Lease Oaks and Ken Kelly.

0:20.0

Hi, I'm Rory and welcome to a special edition of the counselling tutor podcast.

0:27.2

Ken's taking a well-earned break, but I'm joined by Dara Madlachlan from Webhealer,

0:33.7

who's going to take us through what blogging is and the importance of blogging when you'll

0:40.1

have a website. And this really links to episode 294. For those of you are a regular list,

0:45.7

there's 294 of the counselling tutor podcast where we talked about writing to Thive, Thrive,

0:51.6

unlocking new counselling clients through blogging.

0:55.4

So Darham, Midlachlan, thank you so much for joining us again.

0:59.7

Hi, Rory. How's it going?

1:01.1

It's going great. It's going great.

1:03.6

And it's really good to have you back on because one of the things that I know that from the feedback

1:09.5

we get from the audience is or the listener,

1:12.1

as we should say, is that you really give really good value in terms of if you have a website,

1:18.2

how to optimise it to get, I guess, the biggest bang for your book, you know, to help a practitioner

1:24.6

have a sustainable practice,

1:27.6

an ethical, sustainable practice.

1:30.3

And part of what we're going to talk today,

1:32.0

in fact,

1:32.4

all of what we're going to talk about today

1:34.0

is what blogging is and how we can make the most of blogging,

...

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