Today's world, you know, entrepreneurs cannot afford for eight out of ten customers to be a waste of their time

If we're getting 80% of our income from you know to 20% of our customers and that's to say that eight eight out of ten customers are a waste of time.

It's so hard to stand out and gain someone's business today.

We can't afford that.

So I think it's been a big shift.

On the 80s, we had an abundance of work.

I had an eight week waiting list, etc.

You know, we had an abundance of work in the 80s and maybe even some of the 90s. But boy, has that shifted it? And by the time you get someone's attention,

you need to maximize that. So the goal of Lingo is to build this five-step

secret language strategy so that people end up with businesses where they're only

working with our ideal customers which is efficient, highly profitable, and so much more fun than any other way of being in a business.

I'm Srenny Rao and this is the unmistakable Creative Podcast where you get a window into the stories and insights of the most innovative and creative minds who've started movements, built thriving businesses, written best-selling books, and created insanely interesting art.

For more, check out our 500 episode archive at unmistakable Creative.com. Attention in all passengers. You can now book your train tickets on Uber and get 10% back in Uber credits to spend on your next train journey.

So no excuses not to visit your in-laws this Christmas.

Trains, now on Uber. Tees and C's apply. Check the Uber app.

Calling eco-conscious leaders give your people a benefit that will really electrify their

life. With octopus electric vehicles, your people get an

EV through salary sacrifice and save up to 40% on the cost. Even better, the

car, charger and energy are all included. plus a load of extras.

Let Octopus Electric Vehicles smooth the road ahead

and make your team switch to electric driving as simple as possible.

Head to Octopusevo..com to get started today.

...