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This is 99% invisible I'm Roman Mars without other all the beeps, without Sonic feedback, all of your modern conveniences would be very hard to use.

I mean, try using your telephone without the beeps, and it's really confusing. You're lost immediately.

Did I get it? No, I didn't get it. The numbers there, but I didn't hear it.

And you used to get it physically with the rotary.

S for sound.

sound. This whole world is artificial.

When I started, I was working with this guy at the Advanced Product Group at Apple.

Sound.

And he had a case for a walk man, I think.

And he opened it up and he closed it and you heard it click.

And he said, somebody worked really hard to make that click sound that way.

That was an acoustical element on a mechanical device.

Well, there aren't a lot of moving parts and mechanical bits in today's devices,

but Jim McKee still has to make them sound right.

My name is Jim McKee and I have a company called Earwax Productions.

We do sound for film, radio, internet, and product sound design.

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