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Planet Money

'Soul Train' and the business of Black joy

Planet Money

NPR

Business, News

4.629.8K Ratings

🗓️ 21 January 2022

⏱️ 26 minutes

🧾️ Download transcript

Summary

When Soul Train first launched in 1970, Black audiences weren't understood as a viable target market. Don Cornelius changed that forever with his weekly TV dance show. | Subscribe to our weekly newsletter here.

Transcript

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0:00.0

This is Planet Money from NPR.

0:03.5

Okay, you all ready?

0:07.5

Yes, I am ready.

0:08.5

Not long ago our valiant producer James took us down a pretty joyful rabbit hole.

0:14.0

Hold on, remind me what we're doing.

0:16.0

We're watching old school Soul Train videos.

0:20.0

I can't dance because then I'll bump the mic.

0:22.0

Was that a colomba already?

0:24.0

This opening is imprinted in my mind along with reading Rainbow.

0:28.0

The graphic is so iconic.

0:31.0

Like of the train going through that Chicago.

0:33.0

I didn't realize that.

0:34.0

That is Chicago, isn't it?

0:36.0

Soul Train.

0:37.0

Soul Train, Erica.

0:39.0

Even if you've never watched this show, even if you've never heard of his conductor Don Cornelius,

0:45.0

the cultural cornerstone that is Soul Train has inevitably touched your life.

0:50.0

That funky 70s neon train bumping and jumping on the tracks

0:55.0

signaled the weekly start of a revolutionary television dance show.

1:00.0

Sonari, we spent over two hours watching some of the greatest moments from Soul Train.

1:06.0

Yeah, like that one time when Mary Wilson from the Supremes convinced Don Cornelius to go down his own Soul Train line.

1:14.0

You think I could come up that Soul Train line?

...

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