Sora causes Adobe to lose $18 billion dollars in 1 day, The best way to make money in AI isn’t to create something like ChatGPT…

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 21 February 2024

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2682, we discuss the impact of OpenAI's Sora on the marketing and business world. We highlight the significant loss in market cap experienced by Adobe stock after the announcement of Sora. The conversation delves into the hype and long-term potential of AI, the limitations of generative AI, and the role of prompt engineering in maximizing AI output. We also touch upon the future of YouTube as a search engine, the risks associated with AI companies, and the importance of strategy and quality content in marketing. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Sora causes Adobe to lose $18 billion dollars in 1 day, The best way to make money in AI isn’t to create something like ChatGPT… (00:16) Adobe stock loses $18 billion in market cap due to Sora. (00:32) AI is overhyped in the short term, underhyped in the long term. (01:01) Sora can create a 1-minute video based on a prompt. (01:43) AI-generated content lacks engagement compared to human-created content. (02:17) Generative AI lacks editing capabilities, limiting its usefulness. (03:02) Creating AI projects like Chat GPT requires significant investment and talented engineers. (03:35) Jasper, an AI content writer, struggles to compete with Chat GPT. (05:02) Prompt engineering is a valuable skill in the AI field. (06:09) Selling multiple services reduces churn for agencies. (07:38) YouTube's Gemini AI can crawl and analyze video content. (08:22) Neil and Eric discuss the popularity of YouTube and Google (09:06) Neil and Eric share their experiences with YouTube optimization (10:17) Neil suggests starting a new YouTube channel if stuck in YouTube jail (10:29) Neil explains the importance of producing quality content for YouTube (12:01) Neil and Eric discuss investing in AI stocks for the next ten years (12:29) Neil and Eric both choose Microsoft as their top AI stock (13:18) Eric explains why Microsoft is a strong AI investment (13:43) Eric highlights Microsoft's ownership of Skype, LinkedIn, and Xbox (14:12) Eric discusses Microsoft's involvement with OpenAI (14:34) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Hi, I'm Ed Zittron, host of the Better offline Podcast.
0:03.2	I've been both a tech writer and a tech executive for 15 years,
0:07.3	and I've seen this industry grow from a bunch of dorks building things in their
0:10.9	garage into a multi trillion dollar behemoth that has monetized every corner of our lives.
0:16.0	Better offline is a podcast where I'll lead you through the good, the bad and the stupid of the tech industry.
0:21.0	And tell you exactly how venture capitalists and technocrat billionaires intend to influence your digital lives.
0:25.3	Listen to better offline on the iHeartRadio app, Apple Podcasts or wherever else you get your podcast.
0:38.5	It's a wonderful life is one of the most popular movies ever, but it has more to offer you than you ever thought.
0:39.5	You know how long it takes a working man to save $5,000?
0:42.3	In this world where there's a lot of homelessness,
0:44.6	people need this movie.
0:45.7	George Bailey was never born.
0:47.8	Join the many partaking in this one of a kind
0:50.4	podcast experience.
0:51.9	Listen to all 10 episodes available now
0:54.7	on the I Heart Radio Appel Podcast
0:57.9	or wherever you get your podcast.
0:59.8	Save George Bailey.
1:01.7	Come, subscribe now. Bailey. Come. Subscribe now.
1:03.0	Open AI introduces SORRA and it's going to shake up the marketing world like crazy and it's already
1:09.8	shaken up the business world like crazy.
1:12.4	Adobe's stock and one day lost 18 billion dollars in market cap
	...

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