This listener emailed in and said for me it was that one day I'd have a Curtis

Mathis television. The quality goes in before the name goes on. I was sitting here

noodling on that and I couldn't remember. I said I don't think that was the

Curtis Mathis motto and I asked Ramon he didn't know anything that's old and I

kept thinking and I kept thinking and I went back and looked do you remember the

old Curtis Mathis motto? Say it out loud if you know it. This is from 1979.

Well what do you think it's a Curtis Mathis and it may be the best set you can

buy but you're not going to believe that right? Well if it weren't would we put

a four-year limited warranty on it? No way and that means if any part goes out on

you even the picture tube Curtis Mathis will provide a replacement free for

four years. Curtis Mathis the most expensive television sets in America and

darn well worth it. I love the branding the most expensive television sets in

America and darn well worth it. The idea that we are the Rolls-Royce

we are quality. Somewhere along the way American marketing transitioned to

where even if you're actually a quality play your point is you're better than

the other side they still try to tell you they're cheaper. When I had a new

show sponsor I always tell them before we ever start I got rules this you're

not advertising you can go buy advertising anywhere you can even buy

advertising from our company but there are things I won't do you are a partner

of my show you are a sponsor of the show and I endorse you now here's what I

won't do I won't do discounts from Memorial Day because nothing says we

remember the fallen quite like 10% off I won't do discounts at all I won't do

...