This is in conversation from Apple News. I'm Shemeetha Bessu. Today, how the media flaunt its big moment of reckoning, and how it should change to better serve the public.

Americans trust in media has dwindled to an all-time low.

Back in the 70s, around 72% of Americans said they had a good or great amount of trust in the press.

Last year, a study by the Reuters Institute found that only 29% of Americans

say they trust the news most of the time.

People will often say,

just give me the facts.

Leave your opinion out of it.

I just want the plain old facts.

Margaret Sullivan is a long time media critic.

I get it.

I get why people say that.

They're very tired of what they see as biased media.

The problem is, every story, every broadcast, every photograph, there are choices behind that.

She spent her whole career analyzing and criticizing the choices that journalists make.

She started at her local paper, The Buffalo Evening News.

She went on to become the New York Times public editor, a sort of internal watchdog role, where she wrote critically about the Times

editorial process.

So, very weird job.

It kind of like being in an internal affairs in the police department or kind of like being in internal affairs in the police department or kind of like being the

inspector general of a federal agency. Earlier this year she retired her

media criticism column at the Washington Post.

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