Now let's talk about Turning Point USA.

On a Turning Point USA side, when you think about what they did, okay, Turning Point USA,

to say that these guys took on the NFL, the first ever institution, to take on the NFL

and have the courage to test and see what to happen.

And by the way, I don't even think they knew how many people would tune in.

I guarantee you a turning point USA had no clue. 5.6, 5.7, 5.8 million.

Concurrent people were going to tune into one channel, and Charlie Crook's channel would have

one million to put those two together seven million tuning in, watching that. I don't think

they were expecting that. So when I

watched the show and I watched the audience and I saw it, I'm like, all right, good performance.

It was okay. I gave it a six, six and a half. And why do I give it a six? I give it a ten for

the idea and execution. I give it a six, six and a half because the market is now saying there is a place for that.

And you can actually get Super Bowl to want to do a co-op with you and do something with you.

I don't know what that would look like. But I do think if they

would have put a little bit more money into it, I think it could have been more creative. I think

they could have added some humor. I think they could have done a little bit more. But I do give

him a six and a half for the performance that they had. I give them a 10 for execution,

the fact that they actually did it, they came through,

and now the market's watching and saying,

oh my God, there's a place for this.

Remember, you know what they charged

for 30 seconds slots this year for commercials?

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