Some fun ideas for your next marketing campaign, courtesy Wayback Burgers

Take-Away with Sam Oches

Nation's Restaurant News

Business, Entrepreneurship

2.5 • 15 Ratings

🗓️ 12 November 2024

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of Take-Away with Sam Oches, Sam talks with Pat Conlin, president of Wayback Burgers, a better-burger franchise with roughly 150 locations here in the U.S. Like everyone else in this industry, Wayback Burgers is leaning into its marketing efforts to generate traffic, and it’s found some fun and creative solutions that have engaged its local communities and driven some of its best sales days. Pat joined the podcast to talk about why marketing around things like food holidays has become such a boon for Wayback Burgers and how the company taps into its franchise community to drum up some of its best marketing ideas.

In this conversation, you’ll find out why:

If quality can’t be a differentiator, then service must be
Bogus holidays are low-hanging fruit for your marketing efforts
Engaging kids in your marketing — and even your R&D — is a win-win
Guest acquisition is a churn you have to constantly work on
The smallest marketing touches can make a big difference

Have feedback or ideas for Take-Away? Email Sam at [email protected].

Transcript

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0:00.0	Hey there, welcome to Takeaway with Sam Ocas, a podcast from Nation's Restaurant News. I am Sam
0:05.4	Ocas editor-in-chief here at NRN, and this is the show where I give you an all-access pass to the
0:10.2	restaurant industry's most influential decision-makers. This week I'm talking with Pat Conlin,
0:16.3	the president of Wayback Burgers, a better burger franchise with roughly 150 locations here in the
0:23.3	U.S. Like everyone else in this industry, Wayback Burgers is leaning into its marketing
0:28.5	efforts to generate traffic, and it's found some fun and creative solutions that have
0:33.6	engaged its local communities and driven some of its best sales days.
0:39.1	Pat joined the podcast to talk about why marketing around things like food holidays
0:43.6	has become such a boon for Wayback burgers and how the company taps into its franchise community
0:49.3	to drum up some of its best marketing ideas.
0:52.3	In this interview, you will learn more about why bogus holidays
0:55.1	are low-hanging fruit for your marketing efforts, why engaging kids in your marketing and your
1:01.2	R&D is a win-win, and why the smallest marketing touches can make a big difference. Jumping now
1:07.9	into my interview with Wayback Burgers, Pat Conlin. Also, don't forget to
1:11.9	stick around after the interview, as I will share my five takeaways from this discussion,
1:16.1	actionable insights that you can take with you on the go. Okay, sitting down with Pat Conlin,
1:24.0	the president of Wayback Burgers. Pat, thanks for joining me today. Thanks, Sam. Pleasure to be here.
1:29.3	All right, Pat, we're going to talk about Wayback Burgers and some marketing you guys are doing.
1:33.3	We'll get into franchising and just the state of things. But for those not familiar with Wayback Burgers,
1:39.3	give us a quick 30 second plug on what this brand is all about.
1:42.3	Sure. Well, we started in 1991 in Newark, Delaware.
1:46.8	And we've now grown to about 150 restaurants in the U.S.
	...

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