Social Selling, Social Media and The Law: How's Your Brand Doing?

Technology Revolution: The Future of Now

Bonnie D Graham

Business News, Technology, News

4.9 • 108 Ratings

🗓️ 6 July 2016

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The buzz: "We just have a way of getting ourselves into hot water" (Carl Wilson, The Beach Boys). How Social Selling is conducted and how a brand is portrayed in social media – whether undertaken by the PR department, sales force or an individual worker in a large company, or by a small enterprise or a new start-up entrepreneur – can have big ramifications for the company, good and bad. If you're not paying attention to the lurking pitfalls related to how you can contact prospects, what you can convey, and how to properly use company intellectual property assets, tune in and take notes! The experts speak. Renée L. Duff, Esq.: "Success is the progressive realization of a worthy goal or ideal" (Earl Nightingale). Peter Hoppenfeld, Attorney At Law: "When you see a fork in the road, take it" (Yogi Berra). Kirsten Boileau, SAP: "The best way to predict the future is to create it" (Peter Drucker). Join us for Social Selling, Social Media and The Law: How's Your Brand Doing?

Transcript

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0:00.0	Welcome to the most nutritious hour of business talk all week.
0:13.3	This is Coffee Break with Game Changers, presented by SAP.
0:17.3	The best run business is run SAP.
0:19.8	Your host and moderator is Bonnie D. Graham.
0:22.2	You'll hear from the innovators who have learned to use game-changing technologies to shake up the status quo and help move today's businesses in new directions.
0:30.1	Now, here's Bonnie D. Graham.
0:32.6	Welcome, welcome, welcome.
0:34.1	And if you want to run with the game changers, oh, I always promise you're in the right place because it's true. I'm going to quote Carl Wilson from the beach boys. Now, we're not doing a show about rock and roll, but just bear with me for a second. He once said, we just have a way of getting ourselves into hot water. Let me just let that resonate for a second. We just have a way of getting ourselves into
0:55.5	hot water. Okay, I think that's the perfect lead-in to our topic. We are talking today about
1:00.2	social selling. Let me get started. How social selling is conducted and how a brand is portrayed
1:06.7	in social media. Now, we're talking about whether it's done by a PR department, by the
1:12.1	Salesforce, by an individual worker or many individuals in a large company, whether it's done by
1:18.1	a small enterprise or even a startup entrepreneur. How it's done can have big, serious, and maybe
1:24.8	most important, costly ramifications for the company. Good or bad. My goodness,
1:30.9	that's a lot to digest. Let's turn the mirror on your company. You out there, you're listening to
1:35.7	us around the world here on the business channel. You're interested in good business,
1:40.7	insights, information. Well, that's what we're going to do. Let's look at you. Are you
1:45.2	paying attention to the pitfalls lurking close by in everything you do on social media,
1:51.1	everything you do on social selling, how you contact your prospects, the information you convey,
1:57.4	the attitude you convey, how you're using company intellectual property assets.
2:02.9	It all matters. If you're not paying attention, you could fall into one of those pitfalls and
2:08.3	come out a little bit messy and a little bit poorer. So we're going to invite you to listen
	...

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