Welcome to the most nutritious hour of business talk all week.

This is Coffee Break with Game Changers, presented by SAP.

The best run business is run SAP.

Your host and moderator is Bonnie D. Graham. You'll hear from the innovators who have learned to use game-changing technologies to shake up the status quo and help move today's businesses in new directions. Now, here's Bonnie D. Graham.

Welcome, welcome, welcome. If you want to run with the game changers, you are in the right place. Let's see what the buzz is. Oh, my, here's an interesting quote. We found a while ago on Forbes.com. We don't have any more information than that, but I think it will tell the story of our topic today.

79% of salespeople who use social media outsell their peers. Do the math. It's overwhelming. So what are we talking about?

Well, I have a quote, another one from Malcolm Gladwell. Listen to this. Social selling is at a

tipping point. What is that? Quote, that magic moment when an idea, trend, or social behavior

crosses a threshold.

Tips spreads like wildfire.

Sorry to use the word wildfire in this climate with what's going on in California,

but he meant well.

So what does this all mean for B2B sellers?

Social selling is impacting how sales and marketing teams collaborate.

Come on, you know sales and marketing

have to work together, have to talk together, how they do business, how they engage with

prospects and customers. Where are the people you need to buy your product, your solution,

whatever it is? You need to be where they are. They are social. You need to be there.

But as the technology grows and grows and gets better that supports these social platforms, it's changing, it's morphic, it's dynamic.

What kinds of behaviors does a great social seller need to change along with it? It could be a moving

target. We don't know. And that's why we've invited

three experts on this topic. I have to tell you this is part two of a topic called social

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