Social Selling and the Golden Rule: Manners Still Matter

Technology Revolution: The Future of Now

Bonnie D Graham

Business News, Technology, News

4.9 • 108 Ratings

🗓️ 8 March 2017

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

The buzz: "We have to remember social over selling" (Viveka Von Rosen). "[Social networking risks]…Trickier to manage are lapses of etiquette, tone and consistency" (Barbara Giamanco and Kent Gregoire). The Golden Rule – "Do to others what you want them to do to you" – still applies in our digital world. Pop quiz for social sellers: Are you aggressively pursuing prospects, inundating them with your ads and trying to get into their newsfeed? Stop! It's time to "play nice" in the digital sandbox by serving as a listener, advisor and partner in their buying process. The experts speak. Kirsten Boileau, SAP: "Your customer doesn't care how much you know, until they know how much you care" (Damon Richards). Hilary Carter, InTune Communications: "A fool with a tool is still a fool" (Grady Booch). Julio Viskovich, rFactr: "Saying hello doesn't have ROI. It's about building relationships" (Gary "Vee" Vaynerchuk). Join us for Social Selling and the Golden Rule: Manners Still Matter!

Transcript

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0:00.0	The following program is being brought to you on the Voice America Business Channel.
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0:12.0	The Voice America Talk Radio Network is the worldwide leader in live internet talk radio.
0:17.8	Visit voice America.com.
0:19.7	The views and ideas expressed on the following program are strictly those of the host or guests,
0:24.5	and do not necessarily reflect the views and ideas held by the Voice America Talk Radio Network,
0:29.6	its staff, and management.
0:44.2	Welcome to the most nutritious hour of business talk all week.
0:48.0	This is Coffee Break with Game Changers, presented by SAP.
0:50.5	The best run business is Run SAP.
0:53.3	Your host and moderator is Bonnie D. Graham.
1:02.9	You'll hear from the innovators who have learned to use game-changing technologies to shake up the status quo and help move today's businesses in new directions. Now, here's Bonnie D. Graham.
1:11.5	Welcome, welcome, welcome. And if you want to run with the game changes, well, I can promise you you are exactly in the right place today. We have a wow show and a wow panel. What can I say? So what's the buzz on the street? I have two buzz quotes here. I think
1:17.5	they're very interesting. Number one, we have to remember social overselling. Who said that? Vivica
1:23.7	von Rosen, she calls herself a LinkedIn expert, speaker, trainer, and big mouth.
1:28.5	I took that right out of her LinkedIn profile.
1:30.4	We also have a quote from Barbara Giamonka, who's a frequent guest on many of our game-changer shows,
1:35.5	and someone named Kent Greg Guar from Echo Play Playgrounds.
1:38.8	And they said together, social networking risks are not always of the legal kind.
1:43.7	It's trickier to manage the lapses of etiquette, tone, and consistency.
1:48.9	So what have I established here?
1:50.3	I've established we're talking about social and selling, and we're talking about etiquette.
	...

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