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Technology Revolution: The Future of Now

Social Selling Adoption: How to Make It Happen - Part 2

Technology Revolution: The Future of Now

Bonnie D Graham

News, Business News, Technology

4.9112 Ratings

🗓️ 22 June 2016

⏱️ 58 minutes

🧾️ Download transcript

Summary

The buzz: “Trust, but verify.” (Ronald Reagan) Social Selling is real - now! How do we know? The numbers. Sales people not using social media missed quota 15% more often than peers who do (Hubspot). Directors with SSI 70 were promoted 1.6X faster to VP than those with SSI 30 in the past two years (LinkedIn profile data). Sounds great, but you may still need to convince your entire sales organization to internalize and adopt a new selling and engagement strategy. How? The right training and follow-up programs. The experts speak. Barbara Giamanco, Social Centered Selling: “Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat” (Sun Tsu). Mario M. Martinez Jr., M3Jr Growth Strategies: “What got you here, won't get you there” (Marshall Goldsmith). Kirsten Boileau, SAP: “Human behavior flows from three main sources: desire, emotion, and knowledge” (Plato). Join us for Social Selling Adoption: How to Make It Happen – Part 2.

Transcript

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0:00.0

Brian Dean Wright here, former CIA operations officer and hosts of a daily news podcast called The Right Report, like the Wright brothers.

0:08.6

Each morning at 5 a.m. Eastern, I take you with me around America and around the world for news that you need to know.

0:14.5

But here's what's different about the Wright Report. I use news sources from the left like MSNBC and from the right, like Fox News.

0:21.7

I present that to you before I then make clear that I'm pivoting to my analysis and opinion of what to make of it all.

0:27.4

And that's important, separating facts and data from analysis and opinion.

0:31.5

In fact, that is exactly how a good intel officer does it.

0:34.5

We're trying to provide global secrets and assessments to the White House in what is called the President's Daily Brief, and that is why my podcast is so very different.

0:42.7

So join me and thousands of my listeners each and every day on The Wright Report.

0:46.8

You'll find it Monday through Friday at 5 a.m. Eastern on all major podcast platforms.

0:51.6

Once again, I'm Brian Dean Wright. I sure hope to see you tomorrow morning

0:54.9

with your daily presidential brief on The Wright Report.

1:08.4

Welcome to the most nutritious hour of business talk all week.

1:12.6

This is Coffee Break with Game Changers, presented by SAP.

1:16.6

The best run business is Run SAP.

1:19.2

Your host and moderator is Bonnie D. Graham.

1:21.6

You'll hear from the innovators who have learned to use game-changing technologies

1:24.9

to shake up the status quo and help move today's businesses

1:28.1

in new directions. Now, here's Bonnie D. Graham.

1:31.3

Welcome, welcome. Welcome. And if you want to run with the game changers, more than ever, I promise

1:36.2

you're absolutely in the right place. We have three amazing game changes today. Our buzz on the street

1:42.1

is trust, but verify. Let me try that in Russian. Let's see how bad my

1:46.0

Russian is. Dover, yi, no prover, yay, or no prover, yay, no prover, yay. These words were spoken by

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