Social Sellers Playbook: Making It Count - Part 2

Technology Revolution: The Future of Now

Bonnie D Graham

News, Business News, Technology

4.9 • 112 Ratings

🗓️ 15 August 2018

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

The buzz: “There are loads of studies which show that marketers struggle with measuring ROI from social media” (David Moth). If you’re the designated social selling results “bean counter” for your company, the standardization of digital performance metrics will give you relief. How? You’ll be able to measure the business impact of all digital selling performance across the organization and provide timely feedback to reinforce what’s working vs what can be improved or eliminated. The experts speak. Mark Hunter, The Sales Hunter: “You don't have to be great at something to start, but you have to start to be great at something” (Zig Ziglar). Scott Santucci, Social Enablement Society: “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty” Sir (Winston Churchill). Marco Cai, SAP: “If you want to live a happy life, tie it to a goal, not to people or things (Einstein). Join us for Social Sellers’ Playbook: Making It Count – Part 2.

Transcript

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0:00.0	Welcome to the most nutritious hour of business talk all week.
0:13.3	This is Coffee Break with Game Changers, presented by SAP.
0:17.2	The best run business is run SAP.
0:19.8	Your host and moderator is Bonnie D. Graham.
0:22.2	You'll hear from the innovators who have learned to use game-changing technologies to shake up the status quo and help move today's businesses in new directions.
0:30.1	Now, here's Bonnie D. Graham.
0:32.2	Welcome, welcome, welcome.
0:33.7	If you want to run with the game changers, you're in the right place because this is where the best run. There I said it, and I mean it. Welcome. Let's see what the buzz on the street is today. I have a quote from a gentleman named David Moth, MOTH, just the way it sounds. He's the editor and head of social at a company called e-consultancy, all one word. And here's the quote. There are loads of studies
0:56.0	which show that marketers struggle with measuring ROI from social media. Now, if you don't know what
1:02.1	ROI is, okay, come out from Under the Rock, it's return on investment, and you probably know what
1:07.2	social media is. And we're talking about how in the world do you measure all of that
1:10.9	good work that your people are doing. So let me give you a little more background before I
1:14.5	introduce my three wonderful panelists. If you are the designated bean counter, come on, we used
1:21.2	to reserve that term for auditors sitting with a green eye shade in a basement with a green lamp
1:27.1	and they were the ones who were putting
1:28.5	together all the spreadsheets for the company.
1:30.6	Well, now that we have social selling and almost everybody, every company has somebody
1:34.8	investing time and energy in it, you want to know what the results are.
1:39.0	So we're calling this the social selling results.
1:41.2	Bean counter.
1:41.9	If you've got one of those or if you are that person,
1:47.9	wouldn't it be nice to have the performance metrics standardized?
	...

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