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Science Quickly

Social Media Sites Can Profile Your Contacts

Science Quickly

Scientific American

Science

4.2639 Ratings

🗓️ 17 August 2017

⏱️ 3 minutes

🧾️ Download transcript

Summary

Why you should think twice before you give an app access to your phone’s address book.     Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Understanding the human body is a team effort. That's where the Yachtel group comes in.

0:05.8

Researchers at Yachtolt have been delving into the secrets of probiotics for 90 years.

0:11.0

Yacold also partners with nature portfolio to advance gut microbiome science through the global grants for gut health, an investigator-led research program.

0:19.6

To learn more about Yachtolt, visit yawcult.co.

0:22.7

.j.p. That's Y-A-K-U-L-T.C-O.J-P. When it comes to a guide for your gut, count on Yacult.

0:33.8

This is Scientific American's 60-second science. I'm Larry Greenmire.

0:38.8

When you install an app on your smartphone, you're often asked whether you'd like to share your list of contacts with that app.

0:45.7

That might be a convenient way to connect with friends and family likewise using, say, Instagram or WhatsApp,

0:52.2

but it also means you're giving away their personal information to the app developers.

0:56.7

And that personal info could end up being used to create so-called shadow profiles of your contacts,

1:02.6

even if they don't use that app or social media service.

1:06.2

Shadow profiles emerged as a potential problem in 2011 when an Ireland-based advocacy group accused Facebook of gathering information on non-users, including names, email addresses, phone numbers, and physical addresses.

1:19.6

The following year, researchers showed that social network companies such as Facebook could use machine learning to pretty accurately predict whether two non-members

1:27.8

known by the same member also know one another.

1:31.2

Not exactly Big Brother, but a recent study in the journal Science Advances raises the stakes.

1:37.0

In that work, David Garcia, chair of systems design at the SITAC University, ETH Zurich,

1:42.6

used the social network member's personal information

1:45.2

to infer relationship status and sexual orientation of the member's contacts who did not have

1:50.9

their own user accounts on that social networking site. He was able to do that, using, of all things,

1:56.8

data from the now-defunct Friendster social networking site. He says he chose those two attributes, relationship status and sexual orientation, because

2:05.8

they can carry important privacy consequences and were both available in the Friendster data set.

2:11.5

Garcia is careful to point out that he didn't prove that shadow profiles exist, just that they

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