Does your social media page need some help? Or maybe you're looking to create a website

for your small business or blog? Maybe you're wondering how to build a real audience.

All of these things require great original content and a strong social media strategy.

Luckily my guests today can help. They are the co-founders of a boutique digital media

firm that partners with influencers and brands to create compelling content. I think that's

a really smart step for any small business owner too or anyone who has their own blog or anything

like that. And before you get started, be like, okay, this is the aesthetic. These are like

the main colors I'm going to use. These are all the things that I'm going to reference

as I grow so that I'm am staying consistent. Anytime someone sees one of my photos or sees

a Facebook post from me on Instagram post, they're going to immediately recognize who

that came from. From our conversation, you'll learn how to break into the influencer space,

create a consistent online aesthetic, and how to determine what content will appeal to

your audience. This is Lauren Conrad asking for a friend.

My guests today are the co-founders of Pogodot Media, Ilana Saul and Rachel Rosenblum. We're

going to be talking all things social media website blogs you name it. I met Ilana and

Rachel many years ago when I decided that I wanted to start a website. I worked with

them when they were working for a larger company that they eventually branched out from and

felt an immediate connection with these girls. They were so much fun to work with. They

made everything we did really understandable and enjoyable, which is kind of difficult

to do when it comes to building a website. There's a lot of work that goes into it. Everything

from coming up with new content, doing photo shoots, figuring out where our presence was

on social media. They've really guided me through this process throughout the years and

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