Social impact strategist Paula Park has worked with a long list of well known artists including Demi Lovato, Audrey Nuna, Quavo, along with many large music labels and related management companies!

Music Matters with Darrell Craig Harris

Darrell Craig Harris

Music, Music Commentary, Music Interviews

3.4 • 1.2K Ratings

🗓️ 21 October 2024

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

Paula Park is a dynamic music executive who has made her mark not only managing Korean American artist Audrey Nuna but also leading social impact campaigns for major artists like Demi Lovato and Quavo. Paula’s background as a first-generation Korean Brazilian gives her a unique perspective that she’s using to empower artists and drive meaningful change in the industry. Paula began her career at a major label in Brazil before joining Scooter Braun’s SB Projects, where she quickly rose to lead the company’s Social Impact and Philanthropy department. She was instrumental in creating global campaigns for high-profile artists, including Demi Lovato’s reproductive rights initiative and Quavo’s anti-gun violence project, The Rocket Foundation. Now, she’s embarking on a new chapter with her new company "Soft Serve" focused on developing artists with a strong sense of mission, purpose, and creative vision. With a degree from Berklee College of Music and additional studies at Harvard Business Online and MIT Sloan, Paula combines industry expertise with a passion for social good. www.Instagram.com/pepark Music Matters with Darrell Craig Harris is sponsored by Shure Microphones. Voice overs provided by Nigel John Farmer from his studio VoiceWrapStudio.com in France. Our thanks to Rodney Hall FAME Recording Studios in Muscle Shoals, Alabama for our intro and outro backing music clip. A Big Shout and thanks to our friends at @Shure for their support! Contact us at [email protected] Social: www.Instagram.com/musicmatterspodcastofficial www.MusicMattersPodcast.com

Transcript

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0:00.0	Welcome to Music Matters Podcasts with Darrell Craig Harris, talking about all things
0:09.0	music with celebrities, artists, music business insiders and more.
0:15.0	Paula Park, how are you today?
0:22.0	Hi, so good to be here. Paula Park, how are you today?
0:23.0	Hi, so good to be here.
0:25.0	Thank you so much for having me.
0:26.5	Yeah, I'm excited.
0:27.9	Our mutual friend, our PR friend introduced us,
0:31.1	and you have such an interesting background.
0:33.4	So you're Korean Brazilian, which is cool.
0:37.2	That's actually a great mix of cultures, I think, in many ways.
0:40.9	And then you have a really interesting background done a lot of social media impact campaigns, philanthropy campaigns, work with Scooter Bronze Agency, worked with Demi Lovato, several other artists that we all are all very familiar with and your newest
0:56.3	project is Audrey Nuna who was just featured a Rolling Stone which is very exciting.
1:01.1	Yeah so tell me tell me about, how did you get started in this business and maybe a little bit about your background?
1:08.0	Yeah, no, of course. Thank you for that question, first of all.
1:20.0	I, the way I got started in music was very young at an early age, just like most people, just as a lover of music, ever since I was a kid, I played the piano,
1:25.0	took some, you know, acoustic guitar lessons,
1:28.0	and voice lessons, all of that.
1:31.0	But I went to economic school and then went to live in Korea for a little bit, met a lot of really creative people there, and just kind of like came back from Korea, decided to change my whole life, and went to Berkeley College of Music. So I think like I really started in this industry in the academic path of like being a student of music, which I think shapes you to be a very specific
1:58.8	kind of professional in the industry. But yeah, so I graduated from Berkeley in music production and engineering and
2:07.0	then music business as well. And my first job was at Universal Music Brazil.
2:11.4	So kind of as a shock to myself actually because I didn't know you know
	...

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